5 Reasons To Consider Hiring A Marketing Agency
Does your company have customers coming to you in masses eager and excited to buy whatever it is you have to sell them? If not, welcome to the club of business leaders who face the same challenge as you!
As a business, you need customers — it’s that simple. Yet getting those customers is often one of the biggest challenges businesses face. It’s generally not for lack of trying, but the task is difficult, time-consuming and increasingly competitive.
Your business probably has great products or services, but nobody is going to ask to buy them from you if they don’t know who you are, what you do, why your product or service will benefit them and why it’s better than other alternatives. To communicate those messages effectively, you need a well designed and executed marketing plan.
Many businesses understand the importance of a strategic marketing plan, but fewer understand what it really is and how to execute one. If your business wants to thrive and grow, you have three basic marketing options: hire a multi-talented marketing team internally, hire a professional marketing agency, or do a combination of the above.
5 reasons to consider hiring a marketing agency:
#1: You lack professional marketing talent or time.
Your marketing plan shouldn’t sit on the back burner until you have time for it, and it isn’t a task to farm out to a resource on your team who has another job title and may not be a trained marketer. You wouldn’t hire a plumber to do your electric work, so don’t rely on your sales team or administrative assistant to run your marketing plan. If you lack the time or expertise, a marketing agency can be a good fit for you.
One of the main benefits of hiring a marketing agency is that they can provide their expertise and experience to help you with your marketing strategy. A good agency will have the necessary knowledge in working with a wide range of industries and types of markets. They will be able to provide you with a solution that many new business owners are having trouble with. Having a knowledgeable and experienced marketing agency can quickly set your marketing efforts to work.
#2: You want to stay relevant with today’s trends and technologies.
Unless you are investing in ongoing professional development to keep your team on top of new marketing trends, it’s likely that you’re not taking advantage of many marketing technologies such as marketing automation and retargeting. LimeLight Marketing attends and speaks at national marketing conferences to stay on top of the industry. The right agency brings experts with knowledge of current trends, tools, and strategies that will improve your bottom line and grow your company.
By hiring a marketing agency, you’ll gain so much more for your company. A good marketing agency can assist you with everything you need in order to grow. They can offer the right approach to popular trends that have a lot of traction, implement tools that are fit for your business to utilize, and even create a social strategy that helps boost your website’s SEO. With all these strategies a marketing agency can offer, you’ll be able to develop your brand more quickly.
#3: You need an outside-in look at your marketing.
It’s natural to use an inside-out approach. After all, you love your products and services, so you might think who better than to promote them than someone responsible for creating, delivering, or selling them. Sometimes it’s better to get an outside-in perspective that an agency can offer. Someone who isn’t so closely connected to your brand and who can bring fresh ideas that originate from the perspective of the customer — after all, that’s who you’re attempting to sell to, right?
A marketing agency can help you identify flaws that you may have not seen yet in your marketing strategy. For example, one of the major trends that businesses fail to utilize is social media marketing. Improving your company’s social reach through sites like Facebook or Instagram can have a huge impact on your brand awareness. Through social media marketing, you will gain more insights and be seen by more people.
#4: You want the broad talents of a marketing team without the salaries and benefits.
To develop and execute a great marketing plan, you’ll need talent ranging from developing your strategy, to designing your marketing plan, to writing, creative design and the list goes on. Many businesses simply can’t hire all of that talent and it’s a chore to farm it out to multiple freelancers, or worse yet, assign it to someone who is unqualified. This will only be a disadvantage for you if you hire someone that can’t actually provide the results you need. Hiring a marketing agency gives your business access to the talents needed to make your marketing world-class without absorbing the fully loaded compensation packages.
#5: Your current marketing strategy (or lack thereof) isn’t working.
When your current plan isn’t generating the demand or creating customers to take your business to the next level, getting a qualified set of eyes to help with strategy and execution can be pivotal. A lot of business owners fail to realize when their marketing strategy is failing. They will spend more of their time and money on marketing strategies that they think will give their brand the significant growth they need. However, once they realize that their own strategy is ineffective, then it may have already been too late and they have invested far too much.
You don’t have to waste a lot of your funds on strategies that you want to experiment on. Hiring a marketing agency can be more cost-effective if you are unsure how well your marketing strategy will perform. You will also not waste your time…and you’ll likely get the business growth you are looking for.