How to Optimize Your Ecommerce Customer Journey for Success
The old adage that it’s about the journey and not the destination certainly applies when it comes to looking at your ecommerce customer journey. Creating a seamless experience for your customers leads them into your world, inspiring and engaging them with relevant and worthy touchpoints along the way, and ultimately reaching the end goal of […]
How to Optimize your Checkout Process for Bottom-of-the-Funnel Conversion
The bottom of the sales funnel is where you want your customers to be. You’ve done most of the heavy lifting – getting them from the widest scope of opportunity and leading them down through the funnel to become interested enough to potentially purchase your products. You have created connection, overcome obstacles, and passed the […]
How to Prepare Your Site for a Flash Sale
With the biggest shopping season past us, this is a great time to start thinking about, and preparing for, a flash sale. Flash sales are a great way to boost your business’ sales by offering a short but sweet window of opportunity for customers to enjoy heavy discounts. The timeframe of a flash sale is […]
Holiday Newsletter: Should Your Ecommerce Site Send One?
Although the Holiday’s have wrapped up, it’s never to early to start planning for the season. Holiday newsletters are a great way to share the festive spirit with your consumers, but they do come with a catch. During this period, every ecommerce business is vying for attention and many will be boosting their email marketing […]
What to Do When Your Ecommerce Site “Breaks” During the Busy Season
From Black Friday to Christmas, this is a huge season for anyone working within retail. For ecommerce stores, this time of year comes with plenty of anticipation but also plenty of pressure, too. Sleepless nights can be spent worrying that your website might not be up to scratch or that it might buckle under the […]
How to Prepare a Personal Gift Guide for Your Audience
With the holidays on the horizon, ecommerce brands should be aligning their content to make the most of potential conversions. From seasonal blog content to a festive social media calendar, holiday emails waiting to fly into your customers inboxes, and any ads you have ready to go – ‘tis the season! But for ecommerce brands […]
Video Marketing Tips to Boost Ecommerce
US adults spend an average of 3 hours and 2 minutes every day watching digital video – and this figure is only expected to increase. As a growing ecommerce brand,video content marketing is an unmissable opportunity to elevate your online presence and capture your target audience’s attention. Exciting and engaging videos let you attract new […]
How & Where to Allocate Budget For Ecommerce Marketing
Any ecommerce business knows that allocating budget can be tricky. Knowing which corners to pump money into can be more than just a numbers game. Savvy ecommerce managers may be keen to make decisions around number crunching, but it’s also a matter of thinking beyond immediate return on investment and short term gains to effectively […]
3 Keys to Standing Out on Social Media
Imagine you’re at a conference. You’re attending a panel discussion on the power of metrics and analytics. The speakers start walking onto the stage, and they’re all dressed very professionally, very formal. They could be speaking at a conference or attending a gala. You can already picture them. They look the part. They look successful. They […]
The Ecommerce Customer Journey: What it is & How to Map it
We’ve all heard the age-old adage that it’s not the destination but the journey that matters. In ecommerce, it may be the destination that drives the journey (because you want to convert leads into sales) but understanding the path consumers take to purchase your product or service is essential. Ecommerce has steadily been growing at […]
