Backyard Discovery
Klaviyo implementation built an owned audience that paid off in spades.
The ask
Email starategy
Email implementation
Klaviyo + Shopify
Results that catch attention
5,090%
increase in website traffic from email & SMS
5,046%
increase in email & SMS attributed revenue
48%
increase in email deliverability score
Getting started with Klaviyo
LimeLight and Backyard Discovery have partnered to scale DTC sales, aiming to make it their primary revenue stream. This success required a robust email and SMS marketing strategy, which LimeLight spearheaded, including the implementation of automated flows, ongoing campaigns, and A/B testing.
Customer Segmentation
Backyard Discovery targets diverse audiences, from young parents purchasing swing sets to luxury shoppers investing in outdoor kitchens. Utilizing Shopify and first-party data, we employed Klaviyo’s segmentation tools to create targeted email lists based on shopper behavior, purchase history, and customer engagement.
Personalized campaigns
Utilizing data and automation to deliver personalized communications, we crafted tailored email and SMS campaigns for various customer segments. These included welcome series, abandoned browser and cart reminders, post-purchase follow-ups, win-back series, and more.
Scaling their success through A/B testing
The campaigns were an immediate success, exceeding expectations across all key metrics, including subscriber count, open and click rates, and sales from flows and campaigns. We continually use A/B testing to refine creative elements, calls to action, send times, and segmentation strategies.
