Creative Candle Case Study — Conversion Rate Optimizations | LimeLight Marketing

UX Optimizations Improve Ecommerce

Select enhancements quickly improved Creative Candle’s on-site conversion rate.

The Situation

Creative Candles hand crafts beautiful, premium-quality candles that consumers can buy directly from their online store. Their site was receiving healthy traffic, but the conversion rate wasn’t where the company wanted it to be. LimeLight saw an opportunity to increase the frequency of online purchases with just a few optimizations to the ecommerce UX.

Our Approach

One UX facet that had been missing on the site was creating a lifestyle experience for visitors. As a high-end lifestyle product, we knew it was important to help customers see the candles in homes or at events. Additionally, Creative Candles offers products in a range of attractive colors and finishes, so we wanted to make it possible for visitors to easily browse through the variations of each candle. To these ends, we focused on three tactics:

The Results

After implementing the changes, conversion rates in the first month increased 40% compared to the same time period the previous year. Creative Candles saw purchases increase from 2.21% to 3.1% of overall visitors, and stands to see a quick and significant ROI from the optimizations.

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