When it comes to your ecommerce site, higher traffic is one of the surest paths to more sales. But increasing your traffic can be difficult, especially if you’re not sure why you aren’t getting it in the first place.
SEO (Search Engine Optimization) is one of the most important aspects of ecommerce today. Better SEO means more prospective customers can find you, and when more people can find you, you have a higher chance of converting those prospects into sales. It’s also one aspect anyone can implement or improve, even smaller companies on a tight budget.
From creating unique product descriptions to adding FAQ (Frequently Asked Questions) pages to your site, here are some tips for how SEO can help drive traffic and sales to your ecommerce website.
Make Unique Product Descriptions
Search engines like original content. Google even demands it. If they find that your content is a duplicate of something else on the web, it flags it as plagiarism, and that content never appears at the top of their search results. And Google is *really* good at finding duplicate content.
How does this apply to your product descriptions? Unfortunately, many companies copy and paste the product descriptions from the manufacturer onto their website and call it a day. Avoid this by creating unique product descriptions for each item you sell. Try thinking about questions your customers might have when searching for your product and then answer them in the product description.
Add FAQ Pages
When people have questions about a product or problem, they often search for answers on Google. If your FAQs have relevant keywords and can answer their question, you’ll show up in their search results, increasing the chance they’ll visit your site.
It may seem obvious, but make sure that you’re answering the questions your customers want answers to. You don’t want them to leave your site to do more research elsewhere because the longer they stay on your site, the more likely they are to buy. Your customers will find value in your solutions if they are complete, concise, and accurate.
FAQs can also prove to your customers that you’re the expert, creating confidence in your company. A positive reputation will encourage people to come back and buy from you in the future. If you can, try to have a FAQ section for every service or product available through your website.
They say that a picture is worth a thousand words, but a video is worth a million.
Video is hard to beat when it comes to boosting your SEO game. Videos add content variety, keep customers engaged longer, and help drive traffic to your site. Why do these things matter? Because Google uses these metrics to determine if your website’s content is relevant enough to put you high in their search ranking. Higher rankings mean more visibility, more visibility means more traffic, and more traffic means more potential sales.
However, remember the key word here is ‘relevant.’ Your customers don’t want just any old video content; they want content that matters to them. For ecommerce sites, this will mostly be product reviews and explainers but can also include tutorials, interviews, and even customer testimonials. Like with any other SEO strategy, make sure you note which keywords and phrases your customers are searching for when looking for videos similar to yours and include them in your video’s description.
Don’t forget that videos, even short ones, are large files that can slow down your site (which will also hurt your SEO rankings). To avoid that, embed your videos using Youtube or Vimeo instead of hosting them directly on your site. You should also include links in the video descriptions to your website or products so that customers can easily reach them.
Incorporate and Engage in Social Media
Your customers are on social media, which means it’s essential that you are too. By linking your website to a social media account such as Facebook or Twitter, people can ‘like’ your posts, increasing your search engine visibility. More visibility means more traffic, and more traffic means more sales.
But that’s not all. Platforms like Facebook, Instagram, and Pinterest have native shopping solutions built into their platform. These services allow you to set up a Facebook Shop that customers can use to buy directly from your post! This feature makes purchasing a product you’re showcasing incredibly easy, and the easier it is for your customers to buy from you, the more likely they will.
Having a social media presence isn’t enough, however. To build a relationship with your audience and potential customers, you’ll want to ensure you actively engage with them. By engaging with them regularly, you keep your brand and products at the forefront of their mind. The next time they think about making a purchase, they won’t immediately go for the search bar; they’ll think of you instead, increasing the chance for sales.
Consider Global Marketplaces
If you want to expand your business into the global marketplace, the sizable investment needed for worldwide marketing and advertising can seem daunting.
Luckily for companies on a budget, there’s a way to test the waters before going all-in. Using business platforms like Amazon or eBay allows you to sell your products internationally at a minimal cost.
This method will let you see if there is a global appeal for your products, and if there is, you can choose to invest in global SEO strategies for your company.
Increasing traffic to your ecommerce website can be difficult. Even with these tips, it won’t happen overnight. SEO strategies are a long-term investment that takes patience and hard work. However, by having a clear SEO strategy and implementing a few of the tips above, you’ll be well on your way to increasing the earning potential of your ecommerce site.