3 PPC Conversion Optimization Tips to Increase Your Conversion Rate Right Now | LimeLight Marketing

3 PPC Conversion Optimization Tips to Increase Your Conversion Rate Right Now

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Authored by: Miley Dowing

Getting the word out about the products/services your business offers is important. If you are looking for an effective way to accomplish this goal, then using the power of paid search is important. Platforms like Google Ads have risen to prominence in the past decade due to how effective they are at helping business owners get their message across to potential customers.

When structured and carried out properly, a paid search campaign can drive twice as much traffic to your website than organic search can. Once you get people to your website, your main priority should be turning them into actual customers. The best way to monitor your ability to do this is by collecting data about your conversion rate. If you want to increase your conversion rate, consider these great paid search tips below.

 

1. Re-Evaluate Your Targeted Keywords

When setting up a pay-per-click (PPC) paid marketing campaign, you will need to focus on choosing the right keywords. The keywords you choose to target with your ad copy will depend heavily on the industry you operate in and what type of products/services you are trying to promote. You need to realize that the higher the popularity of a keyword is, the harder it will be to edge out the competition that is already running campaigns with these phrases and words.

The key to keeping your paid search campaigns successful is by re-evaluating your targeted keywords. If you see that the keywords you are targeting aren’t helping generate quality sales leads, then you need to alter them. Your main goal when choosing keywords is to find consumers that are ready to make a purchase. Working with professionals who are familiar with structuring successful pay-per-click advertising campaigns is a great way to avoid mistakes. With their assistance, you can choose the right keywords with ease.

 

2. Make Sure Ad Copy and Landing Pages Work Together

The average business owner uses paid marketing campaigns to drum up interest in a particular product or service. If this is your main goal, you need to develop landing pages on your website. These pages are designed to provide specific information about a single subject, which makes them ideal for PPC campaigns. If you want to use these landing pages to improve conversion rates, you need to make sure the message in your ad copy matches the content on your landing page.

You also need to put contact forms on your landing pages to make it easy for interested consumers to reach out to your business. These contact forms also help you gather a large list of email addresses you can use later in your email marketing campaigns.

LimeLight Marketing - PPC Conversion Optimization Adwords

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3. Optimize Your Website for Conversions

The links embedded in your paid search ads will drive people to your website. If your website has any problems with loading, it can run off potential customers in a hurry. The average Internet user wants the websites they frequent to load in a matter of seconds. If your website is slow to load, your conversion rates will take a nosedive.

Rather than allowing these problems to get in the way of higher conversion rates. This is why you need to work with a web developer to figure out why your website has slowed down. These professionals can uncover the root cause of these issues and fix them in a hurry.

 

Put These Tips to Use!

With these tips, you can maximize the effectiveness of your paid marketing campaigns. If you are unsure about how to implement these tips, then hiring a marketing agency to help out is a must.

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