A guide to social media marketing for businesses
Utilizing social media marketing
When you meet someone new, there’s a good chance you can connect with them on one or more social media platforms. That’s why social media marketing can be an effective tool for almost all businesses, playing a critical role in getting your brand in front of your ideal customers. Unlike traditional marketing channels, social media offers more versatility, freedom, and the opportunity to be less formal and perhaps a little more “human”.
This guide is for you if you run a business or marketing team and want to implement social media marketing, create a social strategy, and improve your overall marketing strategy. Whether you’ve already started using social media for your business or it’s something you’re considering, you can use this guide to understand which platform(s) will best suit your business and start to gain followers, but more importantly, you’ll be able to boost your engagement and conversions.
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"The first rule of social media is that everything changes all the time. What won't change is the community's desire to network."
Social Media Marketing & PR Expert, Author, and Speaker
Twitter for businesses
Twitter is a marketing tool that can be adapted for people with short attention spans. As a microblogging platform, Twitter is designed for short posts and rapid (viral) trending. There are few distractions and you can easily use the platform when you are on the go.
You really do need the time and resources to dedicate to a Twitter account to make it work effectively for your business. It’s also important to set your account up properly and make sure it ties in with your brand identity. Once that’s done, it’s all about engaging your customers…
Listen to what your customers are saying. Don’t just bombard them with what you think they want to hear. It’s important to take the time to understand their needs, wants, and pain points. If you do that, you’ll be able to provide content that they really want to see. You should also interact with your customers by replying to comments and sharing or liking their tweets.
Twitter can be an excellent marketing tool for business. It can provide leverage for your online presence, reaching a wide range of potential customers. Some of the reasons why Twitter works for business are:
- Generating leads from your target audience
- Discoverability of your brand
- Interactive real-time response
- Great potential for building networks
Learn more about using Twitter for your business
Facebook for business
With its more than 2.4 billion users, Facebook remains the largest and most influential social networking platform. Facebook for business opens many opportunities in terms of reaching potential customers. Businesses can use Facebook in several different ways.
You can use Facebook to promote your business and achieve organic leads or paid leads through ads. Like all social platforms, you will need to invest time, effort, and dedication to succeed in using Facebook.
Among the various ways to promote your business on Facebook is by creating a business page. Your business page on Facebook is different from a personal page. A business page doesn’t have follower limits which means you can acquire thousands to millions of followers on your page. It also offers promotional features such as boosting posts and ads which are helpful in analytics.
Another way you can use Facebook for your business is through Facebook groups. A Facebook group is useful if you want to build an active community that relates to a certain brand. A group will always engage your content and will be more responsive.
Find out more using Facebook for your business
Instagram for business
While Instagram is exploding with users, many businesses still don’t actively use it. Instagram is mainly designed for photos and video content. Its filters allow users to create photos that look professionally taken. Users can directly edit their photos or videos when using the Instagram app and it doesn’t require high-level photo or video editing skills. So how can Instagram work for businesses?
Instagram works most effectively when you create content that tells a story. When you set up a business Instagram account, you can also create an online store and social promotion. Posting pictures of your product or videos of your services here helps boost brand awareness and gain more organic conversions.
Want to find out more about using Instagram for your business?
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