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Then, it becomes
valuable.

Good branding means everything. Truly, it does. It’s the difference between being a forgettable business vs a company that customers turn to because of who you are in addition to what you sell. We want to make your brand memorable and meaningful.

LET’S TALK ABOUT YOUR BRANDING

Brand Foundations

You have to clearly establish where you are before you know where to aim.
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CORE VALUES

We’ll discuss and define the heartbeat of your brand, the compass for its journey, and the values driving every decision.

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MISSION & VISION

Together, we shape and refine your guiding promise today, and the dream you’re chasing for tomorrow.

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BRAND ARCHETYPE

We’ll uncover which universally recognizable archetype you align with that embodies your values, personality, and the role you can play for your audience.

Brand Strategy

Find and attract the people who are going to love what you do.
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MARKET ANALYSIS

We’ll apply a magnifying glass to the marketplace, revealing the desires and dynamics of customers and competitors alike.

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CUSTOMER IDENTIFICATION

After analysis, we decipher the marketplace to pinpoint and zero in on your ideal audience.

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BRAND POSITIONING

We’ll identify the unique space your brand can own to ensure it resonates above the chorus of competitors.

Visual Identity

Symbolize your value and create an immediate connection through bespoke logos, typography, brand colors, and more.
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LOGO CREATION

We’ll distill your brand’s essence into a singular, captivating emblem that tells its story at first glance.

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COLOR PALETTE & TYPOGRAPHY

You’ll have a visual vocabulary that gives emotion and expression to every conversation your brand has with its audience.

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BRAND GUIDELINES

Consistent storytelling is critical and brand guidelines are the blueprint that will ensure your brand is always presented in its best light.

Brand Messaging

Talk to your audience with a style and tone perfectly suited to your brand.

Brand Character

Together, we’ll identify the key personality traits that define your brand and need to be present in every interaction.

Copy Style Guidelines

You’ll have clear guidance on key messaging and how to present your brand voice while leaving room for adaptation as your brand grows.

How it all comes together

Kip Bollinger

“Everything has been great. The people, their product, and the process have been terrific. We wouldn’t change a thing.”

KIP BOLLINGER

DITTMANN INSURANCE AGENCY

Ready to BRING YOUR BRAND TO LIFE?

Contact Us