How Working With an Ecommerce Agency Can Boost Your Brand
The digital landscape is always evolving, which means it’s important to keep your brand ahead of the competition by consistently re-evaluating your ecommerce marketing and sales strategy. Of course, this can be an overwhelming task and you might not have the capacity, skillset, or the tools, to hit a hundred percent in all areas.
By partnering with an ecommerce agency, however, you can start to fill the gaps. A good ecommerce agency will work with you to identify issues, highlight potential, strategize, implement positive changes, and execute strategies for success and growth.
Here are some reasons why, as a brand, you may want to hire an ecommerce agency.
You aren’t getting the results you want
All ecommerce brands should have goals, but sometimes you may find your goals aren’t being met in a timely manner. Ecommerce sales and marketing is a huge job with many moving parts. It’s particularly challenging if you don’t have an in-house team to dedicate time and resources to it.
That’s where an ecommerce agency can help. An agency can offer a full team of experts with the knowledge, tools, and not to mention the time, to fully form a plan for the future of your brand. That means you can start to move forward and get your brand to the position you want it to be.
You don’t have the in-house expertise
While you may have someone who is good at social media, or someone who enjoys website design, it’s rare (and expensive) to have a full in-house marketing team.
Ecommerce agencies, on the other hand, spend a hundred percent of their time dedicated to marketing and strategy. They have the technology, the training, the team, and the time to fully immerse themselves in this world.
A good ecommerce agency has a team of experts specializing in:
- Social media
- Content marketing
- Creative support
- Website design
They also come with the experience of working with many different brands meaning they can bring a wide range of knowledge to the table.
You don’t have the finances for an in-house team
In most cases, it’s more cost effective to hire an ecommerce agency than employing a full in-house marketing and design team. It’s also worth taking into account that along with paying a salary, you have to pay for training, office space, holiday pay, equipment, and other costs.
Also, if you hire in-house, a member of the team could leave and take their knowledge with them. By outsourcing it to an ecommerce agency, you can feel secure knowing that your agency will provide a consistent service level.
You don’t have capacity
It takes time to build your brand in the world of ecommerce marketing. Lead generation, conversion rates, best website practice, SEO strategies, content marketing, and weaving everything together to create an omnichannel experience is a huge commitment. Many brands simply don’t have the capacity.
By hiring an ecommerce agency – even for some elements – you can better organize your time, play to your skills, and be more efficient. Even if you have an in-house team, you can take some of the burden off by outsourcing various roles and responsibilities to an ecommerce agency, which will create a good balance of skill and synergy and avoid burnout.
Your sales have plateaued
It’s normal for sales to plateau at certain periods of time. But when you bring in an ecommerce agency you can give these slower periods a boost and keep momentum going. An ecommerce agency will have all kinds of expertise, tricks, and techniques to bring a new perspective to your sales and marketing campaigns.
Another great thing about hiring an ecommerce agency is the fact that it can be a scalable service. You can bring in an agency when you have a big project to launch and you need the extra boost, or you might want to welcome an agency when you need a short-term boost to get you through the next sales quarter. You can find flexible solutions and packages no matter where you are in your business journey.
Your brand needs a burst of energy
Design, development, content marketing, and strategizing all require a degree of creativity and sometimes for your in-house team can burn out. For those who are, or have been, solely immersed in the same work, it can be tricky to step back and get a new perspective.
An ecommerce agency can bring fresh energy. As ecommerce agencies work with a wide range of brands, they will have a range of creative ideas, which can lead to the kind of ‘out of the box’ thinking that will push your brand forward into new territory.
You want access to the latest technology trends
Technology, software, and trends are all integral to successful ecommerce marketing. Keeping up-to-date with every new thing – from the changes in search engine algorithms, to website plugins and tools that help measure statistics – can all take time and investment. This doesn’t just mean purchasing the programs and plugins, but also learning how to use them and spending time researching the latest updates in the world of technology trends.
By hiring an ecommerce agency, you can get instant access to the latest tools and resources without having to make the investment yourself.
You want to optimize your online performance
An ecommerce agency can help whip your website design and performance into shape, which is especially important as slow load time is one of the major reasons why people click away from websites. Not only can an agency help iron out design kinks, they can optimize your site to work fast and effectively across a range of platforms. They can also help you to implement omnichannel resources so that your customers can enjoy a streamlined consistent experience across all communication channels.
If you want to know more about working with the right ecommerce agency to boost your brand, download our ebook today on How to Boost Your Ecommerce Sales.