12 Reasons to Use Hubspot CRM
Whether your business is a growing startup or a well-established company, there are many ways in which Hubspot CRM can help you streamline operations and utilize valuable data. If you’d like to know more about why you should use Hubspot CRM (as we do here at LimeLight Marketing), continue reading for our top 12 reasons.
Hubspot CRM Explained
Well, first off, it’s a free SaaS platform – although you can pay to upgrade if you want access to premium features. As a customer relationship management platform, you can use it to collect, analyze, and use data from your customers and leads, but it offers a lot more than that.
Hubspot CRM is more relevant than ever before mainly because of the need for online collaboration. For example, you get tools you can use to improve your customer service, like analytics. It can also help your employees collaborate online in real-time, you can make your operations more efficient while meeting the exact needs of your customers more successfully.
By giving you insights into what your customers really want and how they behave online, the platform helps you in two major ways: you’ll be able to convert more leads by zeroing in on their desires, and you’ll be able to earn the loyalty of your existing customers by using data to better communicate with them. The result? Growth in sales, profits, and customer satisfaction.
So why should Hubspot be your CRM of choice? Here are some of the main reasons:
1. The Basic Package Offers Great Features and is FREE to use
The Hubspot CRM basic package is free to use, making it ideal for small businesses. If you have a small startup business, you probably want to minimize expenses…and you don’t want to be paying subscription fees for a service that you don’t need (yet). Luckily, Hubspot CRM offers a ton of free features that can help your business grow.
Here are some of Hubspot CRM’s free features and tools that can be very useful in growing your customer base:
- Email tracking and notifications
- Prospect tracking
- Meeting scheduling
- Live chat
- Reporting dashboard
- Company insights
- Deal tracking
- Pipeline management
2. Cloud Database
Saving data to the cloud is a great way of ensuring the safety and integrity of your data. This may sound counter-intuitive because it’s all online, but the fact remains true. Imagine storing your data in just one of your office computer servers. It may sound more secure, but here, it can actually become vulnerable to possible data corruption or loss; it only takes a power surge or a virus to corrupt or erase data. It’s the proverbial placing of your eggs in one basket, and it can also cost you a lot of storage.
Saving your data to the CRM cloud database is like having multiple backups. Here, the data is saved as encrypted information on multiple computers that are in different locations. This means that there are backup redundancy and security. If one server fails, other servers will take over.
3. Social Media Management
Social media is now one of the main ways that businesses sell and market themselves, given its huge reach and ability to facilitate interactions with more clients and customers. However, if you have several social media accounts on different platforms, like Instagram, Facebook, or Linkedin, regularly updating your posts and interacting with your social media followers can be time-consuming.
Hubspot CRM can help you effectively manage your social media accounts by integrating them into one easy-to-use dashboard. This removes the need for logging on individually to your various social media accounts and makes it easier to handle customer interactions.
4. Website Integration
While this feature isn’t available in the free version, you may want to consider upgrading to it if your budget allows it. With website integration, you can be notified whenever a lead visits your website.
You’ll also get insights into important analytics, such as the time they spent on a particular page or where the majority of your site traffic is coming from. This information is vital to your marketing strategy because it tells you exactly how your audience is interacting with your website, allowing you to continually optimize the customer’s journey.
It’s also simple to set up, and the results are easy to access and understand.
5. Tracking Communication
With Hubspot CRM, you can keep an insightful record of your conversations with clients. The platform allows you to track the progress of a transaction or inquiry, including both email tracking and phone conversation tracking. You can also use filters to retrieve the specific communication data that you need, allowing you to engage with your customers or leads more effectively.
One of the pain points for many customers is having to explain their situation, a problem, or their requirements. If all this information is at your fingertips, inquiries are more easily solved and take less time. A win-win for you and your customers.
6. Marketing Integration
The online, collaborative nature of Hubspot CRM means that relevant information can be conveniently accessed by different teams in your business. For example, the marketing team will have access to real-time analytics and will be able to easily communicate with the sales team about these.
There’s no need to use multiple platforms because all the tools and information your marketing team needs can be centralized. As a result, you’ll be able to design better marketing plans and implement them more effectively. It can be a huge time saver, allowing your team to focus on other things.
7. Excellent Software for Inbound Strategies
You can easily design strategies that are best-suited for leads at the different stages of the customer journey or marketing funnel. Using the collected data and analytics, you’ll be provided with insights on how to best interact with or approach leads who have just visited your website; who have just made a purchase, or abandoned their cart; who have signed up to your email list; or who have returned to buy another product.
Every stage of the marketing funnel points to a different need, want, or level of interest, so leads at different stages must be engaged within a way that’s unique to where they are in their buyer’s journey. By being able to access different insights for different stages of the sales cycle or marketing funnel, you’ll be able to target specific leads more effectively.
8. App Integration
If you’re using other apps like Shopify, Databox, or Slack, you can seamlessly integrate these into your Hubspot CRM. You can then access and use these apps right from your Hubspot dashboard, creating a much more convenient way for you and your team to collaborate.
9. Continuous Learning and Knowledge Sharing
Despite it being an easy-to-use platform, mastering all of the features and tools of Hubspot CRM takes time and effort. In fact, it requires continuous learning and knowledge sharing. But the learning curve is made much easier by the access you’ll have to more than 150 Hubspot user groups. Through these, you can learn the best practices in various industries and, most importantly, in your own industry as well.
10. Convenient Access to Information
Integrating various app and company websites with Hubspot CRM allows you to have convenient access to the various data and analytics that you need. You can analyze records of activities and customer communications, as well as access various reports from different teams. Using this information, you can then go on to streamline your operations by automating certain tasks.
11. Create Professional Email Templates
With Hubspot CRM, you’ll have the option to create email templates for various types of email communication, which can significantly reduce the time you’d usually spend composing different emails.
This may sound like it would be at the sacrifice of email customization, but the good news is that this won’t be the case; you can still personalize your emails on a per-customer basis when necessary.
12. Market Segmentation
The final reason to use Hubspot CRM is that you can easily segment your customers and prospects. Different audience categories can be created based on demographic data, like age, gender or location. More sophisticated filters, like responsiveness to emails, can also be included when creating your market segmentation.
Want to find out how to use CRM to take your business to the next level? Let’s talk.