Content marketing is a core way to reach and engage customers. Blogs, eBooks, infographics, white papers, case studies, videos, vlogs, podcasts, guest posts and on and on.
While basic content has become easy for even teenagers to create with iphone videos and social media posts, few companies have content strategies that actually work – cut through the noise – get noticed – and attract more customers.
Statistics show that when companies share their expertise and publish interesting, engaging, and educational information, they rank higher in online search results, increase their social media engagement and engage with prospects earlier in the buying process.
That’s the way you want it to work – deep meaningful content as opposed to lightweight, stale fluff.
There’s lots of advice and tools available on the internet. Some of it is really good. We’ve set up this page to share some of our favorite articles, resources, and some thoughts of our own. Be sure to bookmark this page. We will be updating it on a regular basis.