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Why Invest in Video Marketing?

Brandee Johnson

Why Invest in Video Marketing? Advantages of creating video marketing content

Video marketing is one of the best ways to create awareness, build an audience, and drive people to your website. In addition to yielding high click and conversion rates, videos offer an engaging way to share your brand story beyond words, and it’s an important investment for your brand. Here, we explore the advantages of video marketing.

Since the birth of YouTube in 2005, when companies like Nike and NBC began leveraging video marketing online, video has taken the marketing world by storm. Not only is our industry craving high-quality video content, but we’re all guessing what the next viral video sensation will be – and hoping that it will be our creation. Gone are the days of a skateboarding bulldog becoming an internet sensation. It’s time to take your video marketing seriously and leverage video to tell your best stories.


What is video marketing?

Video content marketing is any type of video a brand uses in marketing or advertising across any channel. If you need reasons to use video marketing, know that it can be a hugely powerful tool – over 50% of consumers want to see brand videos, and that’s more than any other kind of content. The ultimate aim of using video as part of your content marketing is to convert browsing consumers into leads and customers, and from there to convince them to become repeat buyers.

It’s not just our opinion. There is a ton of data that tells us that people demand video and that videos produce results. Here are some compelling stats:

You shouldn’t ignore the fact that your audience is drawn to video content, and they are more likely to click on a social media post and more likely to convert on a product listing page that uses video rather than only static images.

Why use video marketing? Well, do you want clicks and conversions? If so, be sure that video marketing is part of your strategy and keep reading for five reasons to use video marketing.


Five Advantages of Video Marketing


1. Video content promotes brand recall

According to our partner, Hubspot, 80% of customers remember a video they have watched in the past month. Because video appeals to the visual and audible senses, it makes it easier for viewers to remember and recall what they watched.

One of the advantages of video marketing is that when viewers remember your video, they remember your brand – and that’s important when they later have a problem or need that you can solve.  

To aid in brand recall, be sure to keep your video content aligned to your brand by using your colors, fonts, logos and tone of voice in your video marketing. It’s important to build this consistency across all of your communications.


2. Video content helps boost your site’s SEO

65% of business decision-makers visit a marketer’s website after viewing a branded video. Pause for a moment and digest that stat – 65% of decision makers visit the website. There are very few tactics that achieve a number like that! Since site traffic is one part of Google’s SEO algorithm, quality videos can drive site traffic, helping your organic search ranking.  

Video can also bump up your website conversion rates. Hubspot found that 39% of business decision-makers contact a company after watching a branded video. Landing pages and content offers are a great place to add video to improve your click-through rates and gain new leads.


3. Video performs well on all devices

Our third reason to use video marketing is that there are no boundaries when it comes to when and where people consume content and watch videos. Video views from mobile devices are happening at the coffee shop, in line at the grocery store, over dinner, and during that business meeting when you pretend to be checking your email.

You have the opportunity to connect and interact with your audience all hours of the day and on all devices.

We know that most people access social media sites from their phones, and videos are the best way to share engaging content on Facebook, Twitter, and Instagram to get clicks, likes, and shares.


4. Video marketing can strengthen your brand message

You’ve got a great story to share, and you want to leverage it to build an audience and connect with more customers. There are many ways to tell your brand story, but none are more engaging and effective than video.

When you create videos that align with your brand message, you can tell your story in an engaging and visual way to strengthen the image of your brand in the minds of your audience.


5. Video content can go viral more easily

Hubspot estimates that 92% of people who watch mobile videos will share them with their friends. And 60% of viewers will engage with a video before a post with only a text or static image.

This is higher than the share rate of any kind of content out there, and you know that you’d be jumping with joy to see that statistic in your marketing report.


So…what’s next?

Are you ready to share your best stories? Do you want to increase social media clicks, website conversions, and search engine ranking? If so, make sure video marketing is part of your strategy.

If you need to build a case to increase your video marketing budget, read our blog post for some advice. If you’d like to talk with an expert about your video marketing strategy, give us a call. We’d love to chat with you about the ideas we have to boost your business with video.


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