Practical, actionable, authentic marketing talks by Brandee Johnson
Brandee is President and owner of LimeLight Marketing, a boutique marketing agency dedicated to helping clients maximize their success. For the last four years, she has been doing what she loves by helping clients solve problems, and seeing them succeed is what fuels her passion at LimeLight.
Prior to founding LimeLight, Brandee led teams at global corporations such as LEGO®and Deluxe Corporation for over 20 years. She has in-depth experience and training in lean methodology, process improvement, and improving value streams, all of which helps her today as a marketer and business owner, and can help you as an active listener.
Why choose Brandee?
There are many great marketing speakers to choose from, so why Brandee? Because her talks are genuine and honest – no spin, no jargon. Just authenticity, the weight of experience, ideas that inspire, and advice you can use as soon as you’re back at your desk.
Marketing talks for marketing professionals
Finding your customers
In this always-on era we are blessed with huge amounts of digital data, but how do we know what our customers are doing offline? And how can we better connect our customers’ online world with their life outside the internet?
Learning objective: Understand how to use online data to improve how we find and target customers offline.
Don’t be content with mediocre content
No matter your industry, there is a lot of content out there. A LOT. And, unfortunately, a lot of it is pretty mediocre. While your competitors churn out a blog post every week and social posts every day, you can take advantage of this mediocrity to produce content that your audience will find relevant, educational, inspirational, and even entertaining – without scraping the barrel of blog post topics.
Learning objective: How to produce great content and differentiate your company from your competitors.
Brand or bland? How to build brand trust
People buy from people they trust. Your customer base should have trust in your brand – after all, they have purchased something from you – but how do you scale up this sentiment and use these customers to help you build trust with others?
Learning objective: Understand how to leverage your strongest advocates to build brand trust.
Three things to know about Brandee
Outside of work she relishes time with family and friends, particularly her husband, Rob, and their children Chase and Rylee.
She loves Mexican food and traveling and hates cold weather, despite her living in Kansas.
The coolest company she’s worked for (besides LimeLight) is LEGO. And she admits that it was as great as it sounds.