Are your traditional marketing efforts difficult to measure and leave you wondering if they've really generated any leads? Are you ready to reach your target audience online with engaging content that draws them to your brand and begins feeding your sales funnel?
We've created this Ultimate Gude To Lead Generation to help you discover ways to start or advance your lead generation strategy. The guide provides 4 easy steps, packed with tips on lead generation. Download the Guide to see if lead generation can help grow your business!
Your customers are not all the same, and they expect a personalized experience when they encounter your brand.
Buyer Personas help you personalize your marketing activities. They also help people in your organization share a common understanding about your customer segments - who they are, what problems they face, what their goals are and where they go for information. Download the Guide to get started!
FREE CHECKLIST: HOW TO RUN AN INBOUND MARKETING CAMPAIGN
Traditionally, running a marketing campaign meant designing an Ad, writing a check, and crossing your fingers that you'd see amazing results. Today, marketers use different channels, but face similar problems.
Write the problem or opportunity that this persona helps you understand and solve.
Define what content this persona needs at each stage of the Customer Journey.
Assess where you have gaps in content.
Create a plan to develop new content.
FREE DOWNLOAD: CONTENT MAPPING TEMPLATE
Content is rarely a one size fits all type of thing. To ensure that your brand’s content is effective at generating and nurturing leads, you need to deliver the right content, to the right people, at the right time.
FREE DOWNLOAD: GUIDE TO UNDERSTANDING THE CUSTOMER JOURNEY
Have you ever taken a wrong turn and found yourself in the wrong place at the wrong time? It feels a bit awkward doesn't it!?
As marketers, if we're not careful, we can deliver this same feeling to our prospects, hitting them with the wrong information at the wrong time.