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Ultimate Guide to Lead Generation

Are your traditional marketing efforts difficult to measure and leave you wondering if they've really generated any leads? Wouldn't it be nice to actually know what worked? This guide provides 4 steps packed with tips on lead generation.

Inbound Marketing Checklist

Traditionally, running a campaign mean designing an Ad, writing a check, and crossing your fingers that you'd see results. This checklist provides a framework that solves these common marketing problems.

Beginner’s Guide To Creating Buyer Personas

Your customers are not all the same, and they expect a personalized experience when they encounter your brand. This guide will guide you on your path to building buyer personas.

Content Mapping Template

Content is rarely a one size fits all type of thing. Ensure that your brand is delivering the right content, to the right people, at the right time with this guide and template.

How to Set Your S.M.A.R.T. Marketing Goals

This planning template helps you cleary describe your marketing goals, set a deadline, and understand the desired end result. Use the methodology, S.M.A.R.T., to make "smart" goals!

Guide to Understanding the Customer Journey

Understanding the needs of customers throughout their customer journey allows you to deliver the right content at the right time. This guide explains each customer journey stage, and includes a template to map out your own stages.

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