Powershades' motorized shades bring state-of-the-art technology to homes. We led brand development and built a custom e-commerce website.
Brand Development: Logo & Messaging
Powershades provides state-of-the-art window treatment technology with their motorized and automated window treatments for residential and commercial customers.
The company came to LimeLight needing a full brand package from logo design to color pallet, from imagery to messaging. We started with a competitive analysis to creatively differentiate Powershades in this home-decor, tech-savvy industry.
In addition to the logo and brand style guide, we helped them articulate their unique selling proposition and developed a brand framework that included tone of voice, buyer personas, and key messaging.
Custom E-commerce Website
With direct-to-consumer sales occurring primarily online, an e-commerce website with great user experience was key.
This purchase requires education and technical explanation. We created a message architecture that started with the why customers would love these shades, what value and experience the products offer, and ultimately how the product integrates into your home. This messaging came to life on the website.
The site was built with a user-friendly content management system that enables the client to quickly and easily update content, products and pull orders.
Simplifying a Complex, Customized Purchase
With multiple product variations and options to accommodate this purchase, we focused heavily on product pages and the checkout process to deliver a great buying experience.
One way Powershades differentiates itself is by offering a fully customizable window covering, which complicates the checkout process. Creating a simple, smooth checkout while meeting the complex requirements of multiple product variations required an excellent UI.
Early in the process, we captured the more common product options – window size, fabric type, etc. Once entered, customers are moved into the customization stage. We used iconography, simple form fields, and brand-friendly messaging to guide customers through the process to minimize friction and increase conversion rates.
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