Pittsburg State University is a fully accredited state university with more than 150 academic programs located in Pittsburg, Kansas. Traditionally, PSU has focused their marketing on brand level campaigns to increase awareness about the university and generate applications for all programs.
Pittsburg State University is one of the only colleges in the United States to offer a Polymer Chemistry Undergraduate Degree. PSU chose to work with LimeLight Marketing to create a multi-channel campaign to generate brand awareness and generate leads for this program.
In partnership with their marketing team, we developed a brand messaging framework to focus on two main groups: prospective students and their parents. Starting with brand awareness, we kicked off Facebook targeted and retargeting ads, YouTube search ads, Google paid search, and Google retargeting campaigns – all with the goal of generating leads via a landing page optimized for lead generation. Together with Admissions and the Chemistry department, we created a personalized lead qualification process.
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