About the client
Pinamonti Orthodontics has been helping children and adults create healthy, beautiful smiles in the Pittsburg and surrounding communities since 1998. LimeLight Marketing has helped Dr. Gina Pinamonti strengthen brand awareness and increase engagement with prospects and customers through social and content marketing.
Dr. Gina has a passion and a desire to provide the best treatment and outcome that leads her patients to have confident smiles. After talking to Gina, we knew we needed to capture how a confident smile can change a life from her and her patients. To do this, we created a series of videos featuring Dr. Gina, an adult patient, a teen patient, and a parent of multiple children undergoing treatment.
It was inspiring to hear their stories and see the doctor/patient relationships that had evolved after working together. View the videos here.
Building brand awareness and creating loyal fans through social media marketing
The videos were a key part of a Confident Smile campaign that combined video, email and social media marketing to increase reach and engagement. This campaign resulted in:
- 80% increase in website traffic in 3 months
- An increased social media reach of over 20,000 people in the target audience
After generating buzz on social, we created two eBooks for the consideration phase that helped patients understand when to start treatment and what their financial options were. These are hosted on the website, smileoutloud.com.
Share Your Confident Senior Smile Campaign
Having a confident smile is important at any stage in life – but especially when taking your high school senior pictures. As you can see from this video with former teen patient Myla, Dr. Gina has a genuine interest in her patients that leads to lasting relationships, well beyond treatment. These two facts led to the idea of having a campaign to “Share Your Confident Senior Smile.”
The campaign consists of organic and paid social posts that encourage current and former patients that are seniors in high school to share their confident smile with a 140 character description of how orthodontic treatment impacted their smile. There is a chance to win a prize at the end of the campaign.
Dr. Gina kicked off the campaign with a live Facebook video explaining the contest. The video was viewed over 3,000 times.