Guaranty Bank & Trust | LimeLight Marketing
Guaranty Bank & Trust

About the client

Guaranty Bank & Trust is a community bank in Mississippi with branches throughout the Delta region and surrounding area. The bank's VP of Sales & Marketing recognized that in today's digital age, their website can serve as their online branch, providing customers and prospects with the same quality and level of service they experience inside the physical branch. With a desire to ramp up their digital presence, a new website was a necessity.


The bank wanted to keep their current logo but needed a broader color palette to design the website in a visually appealing way, and to expand the colors used in print materials, social media, and other brand assets.

A brand style guide provided an easy way to manage brand guidelines.

Custom Website Design & Development

Guaranty Bank & Trust’s website was outdated, was not responsive, and was difficult to update. LimeLight Marketing created a new digital presence, with a custom website that is modern, responsive, optimized for search, and allows visitors to view and sign up for classes offered by the bank. The website is easy for bank staff to update, allowing them to keep it current with blogs and other content.