Crawford County Visitor’s Bureau | LimeLight Marketing

Crawford County Visitor’s Bureau

See how we helped showcase Crawford County to attract more visitors.

The Objective

We were excited when Crawford County Visitor’s Bureau engaged LimeLight Marketing to rebrand and market Crawford County. The aim was to attract more visitors to the area who would then stay for longer.

One of the objectives for Crawford County Visitor’s Bureau was to utilize digital marketing to reach a wider audience of potential visitors. Driven by this goal, we quickly realized that the brand was in need of a refresh first, from both a design and brand messaging perspective.

Logo design by LimeLight Marketing for Crawford County

Brand Development

Our new design included a more modern logo with a supporting color palette and a variety of icons. We used a storytelling approach for the new brand messaging, promoting Crawford County’s many attractions and reasons to visit. This combination of design and messaging was so successful that it’s not just used by the Visitor’s Bureau, but by the whole County. You can now see this branding not just on the website, but in print material, on outdoor billboards, on county vehicles, and across social media.

Marketing Strategy

And social media was our next focus. We created high quality, interesting, and diverse social content – from polls and videos to contests and user-generated content – to increase reach, awareness, engagement, and ultimately local tourism for the County. Over the period of a year, we posted something to do, see, or eat in Crawford County every single day across different social platforms.

300 percent more page reach, 900 percent more post engagement, 800 percent more page views.

The Success

Within one month, we increased page reach by 300%, post engagement by 900%, and page views by 800%. Overall, we grew page likes from less than 500 to over 2,400 in one year. This contributed to a record year for tourism in 2018, with the highest number of hotel bookings the County had ever seen.

Showcasing the County

We also produced video content for the County, with the goal of encouraging a wider range of visitors to stay longer in the area. Using great action footage and close up detail, we showcase all the great things about the County in a full-length video, and we also target specific sections of the Visitor Bureau’s audience in shorter films.

Coffee in Crawford County

In this video, you experience coffee from start to finish in Crawford County. Featuring Signet and Root Coffeehouse, this video awakes that caffeine crave no matter the time of day.