City of Pittsburg | LimeLight Marketing
City of Pittsburg

About the client

Pittsburg, Kansas - not only a great place to live, work and play, but a city investing in a promising future and the place many of us here at LimeLight call home. The City of Pittsburg invests in ongoing marketing and digital strategies to help them achieve their goal of enhancing Pittsburg as a place to live, visit and do business.

New Custom Website

The City’s website is essential in providing information to residents and visitors, while also allowing users to quickly perform tasks such as paying a bill. The previous website was not responsive, was costly to maintain and update, had over 400 pages, and created a challenge in achieving their goals.

We created a modern, easy-to-use, custom website and CMS, with a robust Careers section that enables City staff across departments to easily update content, add pages, and deliver a user-friendly experience.

Visit the City of Pittsburg website

Digital Marketing Campaign

Lead Generation

The City of Pittsburg faced a shortage of housing which stifled economic growth. They came to LimeLight Marketing for help to develop and execute a digital marketing campaign to target an extremely niche target audience of housing developers to inform them of the need, educate them on the incentives for building a housing community, and moving them to action. Success was defined by the number of developers who requested meetings with City officials and further by securing a housing development.

Within months the campaign exceeded goals with over 15 qualified leads and five housing developments planned.


THE GOAL:
To attract housing developers to build residential communities in Pittsburg.

THE CHALLENGE:
The target audience was small and niche, and past efforts had been unsuccessful.

THE RESULTS:
The campaign generated over 15 leads, with five new housing developments planned.