City of Pittsburg

About the client

Pittsburg, Kansas - not only a great place to live, work and play, but a city investing in a promising future and the place many of us here at LimeLight call home. The City of Pittsburg invests in ongoing marketing and digital strategies to help them achieve their goal of enhancing Pittsburg as a place to live, visit and do business.

A website transformation

The City’s website is essential in providing information to residents and visitors, while also allowing users to quickly perform tasks such as paying a bill. The previous website was not responsive, was costly to maintain and update, had over 400 pages, and created a challenge in achieving their goals.

We created a modern, easy-to-use, custom website and CMS, with a robust Careers section that enables City staff across departments to easily update content, add pages, and deliver a user-friendly experience.

Visit the City of Pittsburg website

Branding

The launch of a new website was the ideal time to give the City’s logo an update. While maintaining most elements of the previous logo, we modernized the font, the design, and added the new Forward Together tagline.

Where to turn when you need to generate leads in a niche market?

The City of Pittsburg turned to LimeLight Marketing to develop and execute a plan to tackle one of their toughest challenges.


THE GOAL:
To attract housing developers to build residential communities in Pittsburg.

THE CHALLENGE:
The target audience was small and niche, and past efforts had been unsuccessful.

THE RESULTS:
The campaign generated over 15 leads, with five new housing developments planned.

ARE WE A GOOD FIT FOR YOU?

Let's chat and find out! Fill out the form below to start the conversation. Tell us what you've got in mind and we'll be in touch to schedule a time to dig in a little deeper.

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