City of Pittsburg
Learn how we've helped the City of Pittsburg increase website traffic by over 100%.
Pittsburg, Kansas – not only a great place to live, work and play, but a city investing in a promising future and the place many of us here at LimeLight Marketing call home. The City of Pittsburg invests in ongoing marketing and digital strategies to help them achieve their goal of enhancing Pittsburg as a great place to live, visit and do business.
A New Website
The City’s website is essential in providing up-to-date, relevant information to residents and visitors, while also allowing users to quickly perform necessary tasks such as paying a bill. The City’s old website was in need of an upgrade as it was difficult to navigate, inaccessible on handheld devices, costly to maintain and update, had over 400 pages, relied on many stakeholders, and created a challenge in achieving their goals.
It was a substantial and highly technical project to build a new custom site for the City. The site is a modern, user-friendly, easy-to-navigate interface which reflects the City’s progressive leadership and ambitions for driving growth in the community. The back-end content management system provides a robust, flexible platform that meets the City’s needs and helps them better serve the community. This includes flexible templates and automated workflows that make it easy to add, update, or remove content and pages; defined roles and access; expiration notifications; a clear job application process, etc.
Launched in spring 2017, the site quickly experienced a notable increase in mobile traffic of 375% and an increase in total traffic of 153%.
Digital Marketing Campaign
With this new website in place, we could then implement marketing campaigns to drive visitors to the site. One example of this was a highly targeted lead generation campaign. The City of Pittsburg faced a shortage of housing which was stifling economic growth, so we developed and executed a digital marketing campaign to target an extremely niche audience of housing developers to inform them of the need, educate them on the incentives for building a housing community, and move them to action.
Success was defined by the number of developers who requested meetings with City officials and further by securing a housing development. Within months the campaign had exceeded its goals, with over 15 qualified leads and five housing developments planned.
To attract housing developers to build residential communities in Pittsburg.
The target audience was small and niche, and past efforts had been unsuccessful.
The campaign generated over 15 leads, with five new housing developments planned.
Pittsburg Housing Development Campaign
Animation videos packed with stats can succinctly illustrate service offering and can be highly targeted to your buyer persona. In this video for the City of Pittsburg, we used animation and voiceover to show the benefits of building new housing.