Shopify Website Improvements ⼁ LimeLight Marketing ⼁Featured Work

Website Design & Development Backyard Discovery

LimeLight Marketing - Backyard Discovery Featured Website

About the client

Backyard Discovery is a leading brand in the premium outdoor living space. They’re well known for high-quality swing sets, playhouses, gazebos, pergolas, and more. Each piece is crafted to hold up to the rigors of outdoor environments while also incorporating beautiful designs so that customers can bring long-lasting and aesthetically appealing pieces to their backyards.

Responsive website design & development on Shopify

Backyard Discovery was looking to upgrade the theme for their Shopify website, modernize the general look and feel, and implement Augmented Reality (AR) features developed by Shopify. Their previous site was also starting to look a little dated, with mobile display problems and bloated scripts. They hired us to clean it up, make it responsive, and ensure the AR features would work beautifully.

Project scope

  • Development of a custom theme on Shopify
  • Update of design following current UX and UI trends
  • Optimize the site for mobile traffic
  • Evaluate Information Architecture (IA) of the current site and remove unnecessary pages
  • Conduct UX audit to evaluate what should be removed/enhanced from the previous theme
  • Implement Augmented Reality (AR) feature from Shopify to allow people to preview how playsets would look like in their backyard
  • Remove User Account feature to guide guest checkouts per client’s request
  • Re-integration of BazaarVoice reviews, Affirm payment, blogs, and multi-language product manuals
  • Optimize and reduce sizes of the CSS and JS theme files on the site
  • Transition current product content and page content to the new theme

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