Microsite for New Product Launch
About The Client
Backyard Discovery, a leading brand in the premium outdoor living space, came to LimeLight Marketing for help in launching their new Cabana Pergola collection. To learn about the full project including videos, brand photography, and the microsite, visit this page. For a deeper dive in the microsite, read on.
Backyard Discovery has an ecommerce website that serves their shoppers. With products ranging from wooden swing sets to playhouses, and gazebos to pergolas, there is a lot to choose from.
Their new product, the Cabana Pergola collection, had rave reviews from focus groups and there was really nothing like it on the market. They expected a great response, and they needed a launch campaign that stood out. A new microsite was designed and developed to be the digital footprint for the product.
The microsite, cabanapergola.com, showcases the product with video, photography, and product benefits and drives visitors to the corporate ecommerce site for checkout.
"LimeLight Marketing does an amazing job and have been a great partner for our product launch. From creative concepts to video to website design and development they are organized, fast, make recommendations and do fabulous work."
VP Product & Marketing - BackYard Discovery
- Website design and development
- Creative copywriting
- Brand photography