Backyard Discovery has an ecommerce website that serves their shoppers. With products ranging from wooden swing sets to playhouses, and gazebos to pergolas, there is a lot to choose from.

Their new product, the Cabana Pergola collection, had rave reviews from focus groups and there was really nothing like it on the market. They expected a great response, and they needed a launch campaign that stood out. A new microsite was designed and developed to be the digital footprint for the product.

The microsite, cabanapergola.com, showcases the product with video, photography, and product benefits and drives visitors to the corporate ecommerce site for checkout.