What is SEO?
SEO stands for “search engine optimization”. It combines a number of strategies to optimize and enhance your website to get you found in Google and compete with other listings.
If your organic website traffic isn’t what it used to be and makes up a small percentage of your overall traffic, you need an SEO strategy. If you haven’t changed your strategy for the last few years, it’s probably time to catch up with what Google’s doing – and your competitors. The benefits of an SEO strategy are lower ad spend and increased website traffic, ultimately driving more sales.
How We Approach SEO
From large ecommerce brands to local mom-and-pop shops, our team has the experience necessary to create a customized SEO strategy that matches your business goals. We use tools including Ahrefs, Screaming Frog, and Google Analytics 4 to map out our approach and consult with your team one-on-one to keep on track. Our experience includes a number of ecommerce platforms including WordPress/WooCommerce, Shopify, and BigCommerce.
Our SEO Offerings
TECHNICAL SEO & SITE MIGRATIONS
We conduct routine audits of your website to ensure there are no roadblocks for Google to crawl and index. This includes checking broken links, images, mobile usability, page speed, and more. We can help set you up for success when migrating your website as well.
ON-PAGE OPTIMIZATION & KEYWORD RESEARCH
We will do a deep-dive research on your Google search presence against competitors using keyword data and insights. Using this research, we’ll enhance your website by updating title tags, meta descriptions, alt text, and more.
OFF-PAGE OPTIMIZATION & LINK BUILDING
We will develop a strategy to reach out to other websites to build backlinks that refer back to your website and help boost your domain authority. Strategies include unlinked mentions, broken backlinks, infographics, and more. If you’re looking for local SEO, we’ve got you covered through Google Business Profile management.
Our team will create unique, keyword-rich content that will help increase your organic traffic and drive additional leads to your website. Content can include blogs, landing pages, eBooks, hub pages, and more.
Leverage data and insights from analytics and keyword research to help inform your ecommerce strategy. We keep our goals realistic and tangible and make sure they directly relate to an increase in business for you.