What is Paid Media?
While organic growth and creative omni channel campaigns can help your business grow, paid media is an essential part of the puzzle.
Paid media services help you effectively promote your content and your company through sponsored means on search engines and social media. This can lead to enhanced brand reach, more clicks, more traffic, and higher conversions – and LimeLight Marketing can help to keep it simple and serve up the results you’re looking for.
How We Approach
Paid media is an investment – but also one that can be easily measured for ROI. We enter our paid media engagements by first establishing goals, most of which are a function of one another.
Our Paid Media Offerings
Paid Search (PPC)
We offer PPC (pay per click) management that delivers a blend of in-depth data driven strategies, tailored solutions, and extensive use of tried and tested modern marketing tools to ensure your campaigns raise you up and get you in front of your target audience.
As a certified Google Partner, we manage Google Ads, Google Shopping, and Google Display campaigns as part of an omni-channel marketing strategy. Leverage our experience and track record to optimize your ROAS.
With millions of users scrolling their feeds every single day across multiple platforms, we offer paid social campaigns for Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest and YouTube. From brand awareness and reach to diverting traffic, scoring conversions, and accelerating traffic and sales, our paid media experts put you on the path to social success.
Programmatic + Display Advertising
By knowing your consumers’ behavior patterns, the sites they prefer, and how they conduct their time both online and offline, we can fine tune display ad campaigns that are sure to hit the right spot.
Google Shopping Ads
In the competitive world of ecommerce, having a presence on Google Shopping ensures that you stand out, visually inspire, and problem solve for your audience. As a certified partner, our team knows all the pathways of Google and can help your company manage and create display based ads that capture your brand’s true ethos.