Tell a compelling story
Why is Content Marketing Important?
There’s a sea of content competing for your audience’s attention. Good content, on its own, isn’t enough. You need a content marketing strategy that involves well-researched and thought-out placements across a multitude of channels and an opportunistic outbound component to draw them in.
Our Content Marketing Offerings
AUDIENCE RESEARCH & BUYER PERSONA CREATION
To know your audience and what they care about is the first step. To know where and how they find your content is where things really get moving. We’ll start with defining who your audience is. Much of this exercise will focus on demographics, but a key component will look at where your audience spends their time consuming content relevant to your brand.
WEB CONTENT
From SEO keyword-rich blog posts to long-form eBooks that drive in conversions, no type of content is off limits when it comes to our team of creative copywriters and designers. Whatever your business goals are, we will develop a customized strategy to help you reach them.
VIDEO PRODUCTION
Our creative team can bring your products and brand to life with videos that engage, inspire, and inform — all to convince customers to purchase and boost conversion rates. Even better, video is actionable, measurable, and reaches your audience on a more personal level.
SOCIAL MEDIA DISTRIBUTION
When social media has a robust strategy and creative tactics behind it, it is an effective way for ecommerce brands to connect with customers and reach their ideal audience through advertising. Leverage our proven Facebook, Instagram, and LinkedIn strategies to grow your followers, increase engagement, and optimize ROAS.
EMAIL
MARKETING
Leverage data and insights from analytics and keyword research to help inform your ecommerce strategy. We keep our goals realistic and tangible and make sure they directly relate to an increase in business for you.
Thought leadership
This strategy doesn’t apply in all cases, but it can when it makes sense to form business relations with top decision makers. A thought leadership strategy which leverages your produced content to compel action.
Our Goals:
