Position Title: Senior Paid Media Specialist
Overview
The Senior Paid Media Specialist at LimeLight Marketing is a strategic leader and hands-on expert in digital advertising. This role drives performance across multiple platforms including Google Ads, Meta, TikTok, LinkedIn, and emerging channels — translating client objectives into profitable paid strategies.
The Senior Paid Media Specialist not only owns the paid media strategy but also mentors others, contributes to cross-channel strategy, and brings thought leadership to the agency’s marketing solutions.
About us
We turn customer challenges into growth opportunities.
LimeLight Marketing is partner to some of the world’s most recognizable brands and innovative companies. Our people thrive by helping organizations design and deliver rewarding customer experiences.
We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approach speeds up engagement and growth for the companies we work with and transform relationships between businesses and the people they serve.
Who We Want
- Digital performance leader who thrives on driving measurable results.
- Strategic thinker who aligns paid campaigns with full-funnel marketing goals.
- Mentor and collaborator who uplifts peers and builds cross-functional alignment.
- Tech-savvy marketer who uses tools, automation, and data to scale performance.
- Innovator who’s always testing, learning, and advancing what’s possible.
Responsibilities
Communication & Collaboration
- Leads client-facing paid media discussions and strategic reviews.
- Collaborates with designers, writers, SEO specialists, and account managers.
- Communicates campaign performance, trends, and recommendations clearly.
- Trains and supports internal team members across departments.
Strategic Thinking & Optimization
- Develops advanced, multi-channel paid media strategies.
- Leads strategic planning and campaign roadmapping.
- Refines targeting, creative testing, and budget allocation.
- Innovates new campaign formats and channel mixes based on data insights.
Technical Proficiency
- Manages daily optimization across platforms including Meta, Google, LinkedIn, and TikTok.
- Implements pixel/event tracking, GTM tagging, and ecomm integrations.
- Uses tools like GA4, Looker Studio, Shopify, and CRM integrations.
- Ensures campaign data flows into dashboards and analytics platforms correctly.
Analytics & Reporting
- Builds and presents advanced campaign reporting with strategic insights.
- Tracks and interprets key metrics such as ROAS, CAC, LTV, and conversion rates.
- Collaborates with the SEO and email teams for a holistic marketing approach.
- Uses attribution modeling to shape performance recommendations.
Leadership & Innovation
- Mentors junior and mid-level media specialists.
- Evaluates and recommends new tools, platforms, and workflows.
- Serves as lead strategist on high-profile or high-complexity accounts.
- Participates in agency thought leadership, client pitches, and strategic planning.
Qualifications
- 5–7+ years of paid media experience in an agency or fast-paced in-house environment
- Mastery of Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms
- Deep understanding of ad strategy, conversion tracking, and audience segmentation
- Experience in ecommerce, lead generation, and cross-channel marketing
- Ability to mentor, guide, and inspire others
- Exceptional data fluency and storytelling using reporting tools
- Bachelor’s degree in Marketing, Advertising, or related field (Google/META certifications a plus)
What We Offer
- A work environment that works best for you: fully remote, hybrid, or in-office in Pittsburg, KS
- Flexible (self-managed) vacation
- Flexible schedule with the option for ½ day Fridays
- 10 company-paid holidays
- Extended paid holiday break (Christmas Eve–New Year’s Day)
- Medical, dental, and life insurance
- Simple IRA with 3% company match and financial wellness sessions
- Paid maternity and paternity leave
- Remote work stipend
- Wellness bonus and group wellness activities
- Strengths-based, performance-oriented culture
- Weekly group learning and growth opportunities
- Incredible team retreat + epic holiday party
- Beautiful new office space
- Employee and client referral bonuses
- Supportive leadership that empowers and engages you
Physical Demands:
- Ability to sit for extended periods of time.
- Ability to read computer screens, written documents, and email.
Work Environment:
- Professional and deadline-oriented environment in an agency setting
- Interaction with co-workers
- Professional written and interpersonal skills when communicating with customers and clients
Additional Duties:
- Additional duties and responsibilities may be added to this job description at any time.
- The job description does not state or imply that these are the only activities to be performed by the employee(s) holding this position. Employees are required to follow any other job-related instructions and to perform any other job-related responsibilities as requested by their Director.
Job Classification: Exempt, Full-Time
Work Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m.
Location: Remote but must be within a 3 hour radius of Pittsburg, Kansas and be willing to travel in once a month for in office work day.