Brand Guide | LimeLight Marketing

Brand Guide

You Guide to a Compelling Brand Story.

Crafting and telling your brand story in a way that resonates with your customers and sets you apart from the competition can be tough. Even the most experienced marketers often get stuck when it comes to articulating a message that resonates. We’ve been in your shoes and that’s why we developed a solution to help you overcome this challenge. Our Brand Guide process helps brands discover and articulate a well-crafted brand story that resonates with your customers and sets the foundation for creating growth-driven content.

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The Brand Guide helps companies tell their brand story. Brand services provided by LimeLight Marketing, a digital marketing agency.

1st Phase: Clarify

We immerse in ourselves understanding who your ideal customers are, how you can help them, what you want to be known for, what differentiates you from competitors. The result is clarity around your position in the market, challenges you face, opportunities you seek, and where your brand can uniquely stand out.

Deliverables Include

  • Interviews with owners, staff and clients
  • A competitive snapshot
  • Assessment of existing marketing materials
The Brand Guide helps companies tell their brand story. Brand services provided by LimeLight Marketing, a digital marketing agency.

2nd Phase: Explain

We develop brand messaging for your target audience. We discover and define your audience empathy statements, differentiators, value pillars, elevator speech, message building blocks, and brand narrative. The result is a solid foundation for telling bold stories that communicate with your customers in a way that is meaningful to them.

Deliverables Include

  •  Customer-focused copy style
  •  Unique value proposition
  •  Brand narrative
  •  Value pillars
  •  Message building blocks
  •  Elevator speech
  •  Company boilerplate
  •  Headlines
The Brand Guide helps companies tell their brand story. Brand services provided by LimeLight Marketing, a digital marketing agency.

3rd Phase: Depict

With a strong brand message, we are ready to launch your growth-driven content strategy. Common deliverables in this phase are website copy, videos, blogs, and social media content. This phase is highly customized for your specific needs, working with what you already have and what you need. Your customers won’t know your story unless you share it. We help you share it in an engaging and cohesive fashion.

Common Deliverables Include

  • Company profile video
  • Website content
  • Brand brochure
  • Marketing Roadmap

Is a Brand Guide Right for You?

Let's chat and we'll help you decide.

schedule a discovery call