Will My New Website Be Easy To Update?
When we talk to companies who are looking for a new or updated website, we are often asked the question, “will my new website be easy to update?” This question is generally prompted by the fact that many older websites have non-user-friendly, slow, and complicated content management systems (CMS). Sometimes it’s the case that companies can’t update their current websites at all.
Why update your website?
A fully functional, flexible, easy-to-use website is a must-have in our digital age. If you can update your copy, imagery, add new pages to your site, etc. quickly and easily, this allows you to stay ahead of the curve, provides fresh content for new and returning customers, and also helps your website rank better with search engines. In turn, this helps boost enquiries and sales. Having a robust content management system that facilitates creating, editing, organizing, and publishing content can positively impact your bottom line.
How we build new websites
At LimeLight Marketing, we have developed a customizable, user-friendly content management system that we use for all our clients’ websites. When we meet with a company looking for a new website, we explain that we can use this CMS as a strong basis on which to build them a new website that’s completely customized to their requirements. These requirements could range from a simple five-page content-based site to a full e-commerce site with high-tech functionality – and everything in between. If they don’t know exactly what it is they’re looking for, we also help our clients figure out what’s best for them by asking a lot of questions about their needs, business objectives, and online strategy. Of course, the type and size of website we need to build affect its cost – find out more about how much websites cost here.
We build our clients’ websites in WordPress using our own customized theme. This doesn’t mean all the websites we create look the same to the outside world! It simply means that their back-end functionality and development stems from the same easy-to-use system.
Incredibly, over 33% of the web runs on WordPress, a robust website building platform. Companies such as CNN, Spotify, and UPS have all built their websites on this platform, which allows users to create as simple or as complex a website as they require.
Working with WordPress provides many advantages. We can create custom domain names, responsive (i.e. mobile-friendly) sites, e-commerce platforms, integrated blogs, and social sharing features. WordPress also has data analysis functionality and search engine optimization support – but don’t worry, our team will help you out with that if you need it, too.
LimeLight’s content management system
Our CMS makes it quick and easy for clients to update and add images, content such as blog posts, videos, and new pages to their site.
A major benefit is that the back-end system looks exactly like the front end of a client’s site. This means they can see exactly what their updates will look like on their live site – before pressing the “update” button. If you have someone who’s not necessarily a website expert making your updates, this brings great confidence and peace of mind.
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A customized CMS
We work with each of our clients to understand what it is they need from their website so we can provide the appropriate degree of flexibility they will need from a content management system.
Our web development team builds and pre-loads templates that our clients can choose from when creating a new page or updating an existing one. We can provide different layout options, various styles of content blocks, image sizes, and a range of buttons for our clients to use on the page as it suits them.
As part of building a new website, we will always provide in-depth training for our clients on how to use it. This can be done either face-to-face or via pre-recorded video, and includes everything a client needs to know to use the content management system effectively. Like the website, this training is completely customized for each client.
The training will be longer for the more complex websites which have greater functionality – although the system remains easy to use! If a client intends to write their own content, we also include training on search engine optimization, including handy tips and tricks.
What happens when the website goes live?
Once the website has been signed off by the client, we launch it to the outside world. Our clients have full control over, access to, and ownership of their site.
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At this point, there are a couple of different options a client could choose. They can simply continue to make their own updates, or we can stay in partnership for ongoing, consistent updates and development. How this works is based on the client’s individual needs. It may be that they need to have new content created, optimized, and uploaded every month or they may require more frequent, even daily, support.
Moving onto a monthly retainer is typically the preferred option for most clients, especially if their website has complex functionality such as an e-commerce platform or an appointment booking system, or they don’t have the resources to manage it in-house.
Make sure your business stands out – contact us to chat about a new website for your company.