What an Ecommerce Agency Can Do For Your Brand
When it comes to growing your ecommerce brand, there are many moving parts. The digital landscape is wide and encompasses everything from strategy to SEO, website design and development, apps, market research, content marketing, sales funnels, branding, automation, data and analytics…and a whole lot more.
As an ecommerce brand, you can opt to take all of this in house and have your own team. Another way is to delegate all or some of this to an ecommerce agency.
While it may initially sound more beneficial to have an in-house team in command when it comes to your branding and marketing efforts, an ecommerce agency can actually bring a lot more ease and value.
A good ecommerce agency comes with the tools, techniques, specialist knowledge, and experience you need. They can also be a more cost effective option. We take a look at some of the ways in which an ecommerce agency can help your brand.
8 ways a great ecommerce agency can boost your brand
1) You’ll get better results
If you’re running an ecommerce company, you’ll know it can be tricky to juggle everything…especially if you don’t always have expert knowledge to lean on.
An ecommerce agency can help you achieve better results and will keep your brand moving towards a set of short and long term goals. It is in your agency’s best interest for you to succeed – as your success is their success.
Not only can they give you better results, but they can also give you data driven results and help you navigate exactly what is working for your brand and what isn’t.
2) Your ecomm expertise will improve
When you hire an ecommerce agency you get to tap into years of experience and expertise.
A good ecommerce agency will be well versed in the best strategies, tactics, tools and technologies and your business can thrive from all this knowledge without having to make hefty in-house investments yourself.
Along with being able to rely on that expertise, you can also learn a few tips and tricks along the way.
3) You can cut costs
Employing an in-house team can come with higher costs than outsourcing your needs to an ecommerce agency.
When you hire in-house, you’re responsible for training, providing office space, buying programs, subscriptions, and supplies, and offering those in-house employee benefits like holidays and sick leave.
It can actually save you money to outsource, and it also means that you can scale up or down according to your budget and growth.
4) You’ll get more efficient
As an ecommerce agency will already know the ins and outs of the digital world and be well-versed in their role, you may be able to get to your goals quicker.
Ecommerce agencies will know how to strategize and effectively execute a plan of action. They will have the time and skillset to invest in your business and will be productive and efficient as a result.
5) They have access to the latest ecommerce tools
The digital marketing landscape relies on a lot of tools and techniques for success.
They’ll have everything from software for data and analytics to SEO and keyword research, plugins and programs for your website and online store, your social media pages, and so much more. Investing in all these tools can be costly.
When you hire an ecommerce agency, they should already have access to a lot of these useful tools and resources as they’re an essential way to keep ahead of the competition.
6) Your tech issues will be solved
Hiring an ecommerce agency with experience in tech can also grant you that peace of mind that if something goes wrong with your store’s technical elements, that you have someone on side who can sort it.
Many ecommerce agencies will be well versed in website design, hosting, platform migration, CRM implementation, and other such avenues.
If something on your site isn’t working as planned, this can lead to customer frustration and a drop in sales and cause untold stress for brands. With an ecommerce agency, you can quickly get these issues resolved and get back to business.
7) You’ll be up-to-date with the latest trends
Part of an ecommerce agency’s job is to constantly be up to date with the latest trends and insights when it comes to all things digital. The digital landscape is ever-changing, and new algorithms and rules are coming in constantly.
For ecommerce brands who want to avoid the pitfalls of being left behind or missing shifting goalposts, it is invaluable to have a team on your side who has that inside scoop and can help you prepare for those changes.
Ecommerce agencies live and breathe the online world and will know exactly the right emerging trends and techniques to keep you on track.
8) Your brand will have momentum and stability
You may think that hiring in-house is the more stable option when it comes to your brand success. However, internal teams can change – people may need to switch jobs or locations for a multitude of reasons and they can take with them that precious knowledge and momentum.
When you outsource to an ecommerce agency, you can be sure that no matter what changes happen in your own company, you’ll have continuous momentum and stability from the external team.
A good ecommerce agency can be worth their weight in gold. Key traits to look for in an ecommerce agency include:
- Open communication
- Relevant expertise
- Capacity to take you on
Look for an ecommerce agency that aligns with your goals and is interested in your success, and you can nurture a partnership that carries your business to a whole new level.