Using Google for Inspiration | LimeLight Marketing

Using Google for Inspiration

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Best websites ever. We’ve all typed that in Google, right? Every time I begin a new website project, I spend time researching and scouring the web for inspiration and ideas. With the amount of content available online, a marketer would be crazy not to utilize Google to see what people have already created. What’s important to remember, though, is that the search is for inspiration and not intended to find ideas to copy. Use these tips to best utilize the web for inspiration on your next project.

Start with your goals and objectives in mind.

If the purpose of the website is to drive traffic to the store, look up the best ways to drive store traffic from your content website. Look at examples from many different industries and you’ll start to identify preferences and formats that work better than others.

What to Google: best web design for driving store traffic

Read case studies.

I find so much value in reading and watching videos of companies discussing products and processes that they’ve found to work well. If you are trying to decide what strategy to use to meet your business goals, type it in Google followed by “case study” and read examples from various vendors. Often these success stories are written or sponsored by the vendor, but you can still gather valuable information about the ideas that they tried before landing on the solution that worked.

What to Google: Inbound marketing case studies

Research the winners.

Every year companies give awards for best web design in a plethora of categories. These awards can be based on data, best practice, or voted on through crowdsourcing. However the award is decided, these websites stand out for one reason or another and are worth looking at.

What to Google: Most functional modern web design 2016

 

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Venture outside of Google and find inspiration all around you.

Look beyond the internet and make a conscious effort to pull ideas from places you regularly visit. For example, as you walk through the grocery store- take note of how products are organized on the shelves, how the price cards are laid out, and how the store layout strongly encourages you to shop the store from one side to the other to pick up all the items on your list.

What to Google: Shut your computer down and go outside!

Whether you are considering establishing your digital presence or looking to revamp your current website, looking for inspiration is always a good use of time. Remember to note your favorite ideas so when you develop your website, you have a list of must-haves and a list of additional items that you’ll add with time.

 

 

 

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