Want to attract your ideal buyers and build an ideal customer profile? Content marketing is a strategy and tactic that focuses on creating, publishing, and distributing content for your target audience. The goal of it is to attract new customers – your ideal buyers.
At LimeLight, we focus on creating high-quality content that will set our clients apart from the competition and helps generate and convert leads for their business. The best content is keyword rich, high-quality content that acts like an online magnet, drawing your ideal buyers to your website and social media.
Content Marketing Statistics
- 60% of marketers say blog content creation is their top inbound marketing priority
- Research shows that people are 80% more likely to read content with colored visuals
- If people hear information, they remember only 10% of it three days later
- 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time
- If that information is paired with a visual image they retain 65% of the information 3 days later
- 46% of marketers say photography is critical to marketing and storytelling strategies
Image Source: CMO Council
Source for Statistics: Hubspot
4 Top Reasons Leading Brands Use Content Marketing To Attract Their Ideal Customers
1. Increase Sales by Being Found by Your Ideal Buyers
The reality is, we are no longer in full control of our sales cycle. Consumers have access to more information online than ever before, and they are savvy at self-educating. They shop at their convenience from across multiple devices – phone, tablet, laptop – at all times of the day (or night). Content marketing is the critical online magnet working 24/7 to pull your ideal buyers to your brand anytime they are online and ready to shop – generating leads and driving sales that will otherwise be lost.
2. Retain & Engage Your Ideal Customers So That They Stay Loyal
Everyone knows that retaining customers is far more profitable than constantly generating new ones, but both are critical for growth. With a digital landscape that makes it easy for your competitors to reach your ideal buyers, content marketing rewards your customers with entertaining and informational content, giving them a reason to continuously engage with you between purchases – and making it much more likely to keep their business.
Content marketing does offer short-term value, but the real gold comes in creating long-term relationships with your customers so that the line of communication becomes two-way.
One of the best ways to keep your ideal buyers interested in your brand is to publish content on a regular basis. This will not only keep your website active and updated, but it will also add continuous value for your customers and entices them to come back for more. Frequent updates often come in the form of blog posts, guides, tips, FAQs, product announcements, vlogs, podcasts, videos, and more. However, before diving into content creation, you should first invest in planning what type of content best suits your business. You should also take into account the demographics of your ideal customers to ensure that your content is something they would be interested in engaging in.
3. Capture and Nurture Leads
Wish you knew who all those anonymous people are visiting your website? Well, you can. Using gated content as part of your content marketing strategy enables you to offer a rich piece of content in exchange for some basic contact information. Search engine optimization (SEO) goes hand in hand with your website pages. Being able to identify what search terms your ideal buyers use in order for you to show up in their search results is important.
Optimizing your blog content in the title, headings, image captions, etc. gives you more credibility with search engines’ SEO algorithms. SEO algorithms are constantly being updated which is why keeping all your blogs and website pages up to date with relevant keywords will help you appear in more search results.
For example, let’s say you’re a home and garden store selling equipment such as tillers and other gardening equipment. You could create a high-quality piece of content titled “Everything You Need To Know To Plant a Garden in The Spring”. When people search online for terms such as “how to plant a garden” or “best vegetables to plant in the spring”, your website will show up in Google search results, they will click and come to an engaging landing page where they can download your awesome content. Your ideal buyers will be happy to provide their email address in exchange for this information that will help them solve their problem. Win/win.
Their problem is solved and you now have a lead to follow up with and add to your marketing database. In addition, once your content is created you can upcycle it and convert the content into multiple forms to add value.
4. Build Your Brand
For companies seeking to build brand recognition or position themselves as a thought leader in their industry, content marketing provides a platform to communicate consistently and at scale, creating the ideal opportunity to build or alter the perception of your brand. It begins with a good logo design and continues through content that you create to reflect your brand. Content marketing allows you to build the trust that is needed to maintain long term relationships with your ideal customers. When you focus on building your brand, you should always do it in a way that can help showcase your expertise to your consumers.
Through content marketing, you can demonstrate that set of expertise with your audience by sharing content that is valuable. To further understand what should be in your content marketing strategy, you should first clarify what your brand really is. Defining the identity of your brand means that you should know your vision, goals, values, and the story that you wish to share with your consumers. With a deep understanding of your ideal buyer, and where they go online to consume content, you can engage them in conversations that bring you top of mind the next time they are in the market for your product or service.