Many startups have a plethora of things to worry about when launching their new product or service. They have sales, marketing, operations, finance, and maybe even internal human resources challenges to tackle – but an inbound marketing strategy for startups? That’s not quite so common, although it really should be. Find out why inbound marketing for startups and small businesses is so important.
One of the biggest mistakes new entrepreneurs and founders of startups make is failing to incorporate a solid inbound marketing strategy for their company. This is partly because they’ve never heard of inbound marketing or have heard of it but don’t know what inbound marketing for startups is – or it’s made to sound complicated so they tend to shy away from it. (Spoiler: it’s not complicated, it’s just a matter of digging a little deeper into content marketing for startups.)
Additionally, startups that house small marketing teams often don’t implement inbound marketing tactics. That’s normally because they are so overwhelmed with getting their digital campaigns up and running while learning about the competitive landscape that other marketing initiatives get put on the back burner.
Or maybe it’s a start-up that doesn’t have an in-house marketing team or any marketing experience at all.
That’s where we come in.
So What Exactly Is Inbound Marketing for Startups?
Inbound marketing is a way to attract strangers of your brand to your site by using blogs, social media, and other channels to provide them with high-quality and relevant content that piques their interest – it’s basic content marketing.
The basic idea of inbound marketing is that once this “attraction” has taken place, these strangers become visitors to your site at which time you can convert them into paying customers with clear calls to action and contact forms on relevant, helpful, interesting landing pages.
Once they submit their contact information via your form, you have a lead that you can follow up with and convert to a prospect that you can contact using your email drip campaign.
Then you can hopefully close your new prospect and turn them into a customer as you impress them with your sales expertise!
Finally, you can follow up with great customer service to make sure your new customer is happy and hopefully refers you to someone else.