Many businesses have a plethora of things to worry about when launching their new product or service. They have sales, marketing, operations, finance, and maybe even internal human resources challenges to tackle.
One of the largest mistakes new entrepreneurs and founders of startups make is failing to incorporate a solid inbound marketing plan for their company. This is partly because they have never heard of inbound marketing or don’t know what inbound marketing is – or it’s made to sound complicated so they tend to shy away from it.
Additionally, startups that house small marketing teams don’t implement inbound marketing tactics because either the in-house marketers are so overwhelmed with getting their digital campaigns up and running while learning about the competitive landscape that other marketing initiatives get put on the back burner.
Or maybe it’s a start-up that doesn’t have an in-house marketing team or any marketing experience at all.
That’s where we come in.
So What Exactly Is Inbound Marketing?
Inbound marketing is a way to attract strangers of your brand to your site by using blogs, social media, and other channels to provide them with high-quality and relevant content that piques their interest.
The basic idea of inbound marketing is that once this “attraction” has taken place, these strangers become visitors to your site at which time you can convert them with clear calls to action and forms on relevant, interesting landing pages.
Once they submit their contact information via your form, you have a lead that you can follow up with and convert to a prospect that you can contact using your email drip campaign.
Then you can hopefully close your new prospect and turn them into a customer as you impress them with your sales expertise!
Finally, you can follow up with great customer service to make sure your new customer is happy and hopefully refers you to someone else.