How To Keep Up With Google: Insight From INBOUND 2016 | LimeLight Marketing

How To Keep Up With Google: Insight From INBOUND 2016

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A couple of weeks ago I attended the INBOUND conference hosted by HubSpot in Boston. Along with 18,000 fellow marketers, I soaked up some great insight on the latest trends and technologies in the marketing world. As promised, I’m sharing a recap from a few of the sessions in this blog series: Insight from INBOUND 2016. Last week I wrote on How To Upcycle Your Content For Maximum Mileage.

This week I’m featuring a session presented by Rand Fishkin, founder and former CEO of Moz, and a well known SEO wizard. His session was filled with great insight on how to keep up with Google, which can feel like an overwhelming task as you know. I’ve extracted 5 interesting statistics that he shared, and translated each statistic into what it means for you as a business leader.

Google Statistic #1:

The top billion keywords in Google only account for 35% of all searches.

What it means: We are unique creatures with unique minds. When we search on Google, we use a ton of unique and infrequent keywords which account for a huge percent of Google searches – 65% to be exact.

As a small to mid-size business leader you may wonder if you need an SEO strategy and if it’s really possible to rank on the first page of Google with your budget. You may even wonder what a first page ranking would do for your business.

You absolutely need a SEO strategy if you want to compete and grow in this digital age. With such diversity in keyword searches, targeting long-tail keywords with less competition can help small to mid-size businesses yield a significant ROI by getting clicks that are highly targeted and therefore drive the ideal buyer to your web site.

Google Statistic #2:

Only 1.19% of all searches (not clicks) result in a click on a paid ad.

What it means: While paid ads capture a percent of clicks, there is still plenty of room to win with organic search results. As a business, an SEO strategy that wins you a first page ranking will yield significant results.

Google Statistic #3:

Do you ever wonder where people are clicking in search results? Here’s the answer:

51% of clicks go to organic search results. 49% go to something Google owns such as AdWords, Maps, YouTube, etc.

What it means: If your business does not have an SEO strategy in place and you wonder if it’s really worth it, these statistics should quickly answer that question for you. Yes it’s worth it! Nearly half of clicks go to organic results. With 3.5 billion searches daily, you can do the math.

Google Statistic #4:

Do you know where your website traffic comes from and how you compare to other websites? Here’s the data provided by Search Marketing Benchmark Report Summer Global Edition on website traffic sources:

GoogleStatistic_Chart.png

What it means: You need to diversify your website traffic sources. If 80% of your traffic comes from Google, this could throw a red flag up causing Google to lower your ranking.

Google Statistic #5:

YouTube is the world’s 2nd largest search engine behind only Google.

What does it mean? With the rise of video, if your business does not have a YouTube strategy in place, you need to start creating one today. LimeLight Marketing can help you get started or build and execute a strategy customized to your business.

Closing

Keeping up with Google may feel overwhelming, especially if you don’t have a large marketing department with experts on all of the various aspects of SEO. LimeLight Marketing helps businesses implement and grow their SEO strategies to yield results. If you’d like to discuss your SEO strategy, get in touch with us – we’d love to talk with you!

 

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