Social media is a constantly changing field, which means marketers must always be ahead of the game when it comes to utilizing these tools. Use these four tips to shape your social media marketing techniques in 2018.
1. Learn about your followers
Ramp up engagement and gain knowledge about your audience while you’re at it by utilizing polls on Instagram, Twitter and Facebook. Polls are a great way to find out your consumer’s favorite products, how they are using your products, or what types of content they want to receive from you. With a 24 hour limit on most platforms, this is an quick and easy way to engage with your audience while gathering their opinion.
Porter Haney, CEO of Wedgies, a social media polling company, says about “20 percent of readers vote on a social media poll, 15 percent of those voters share the poll, resulting in a 2-3 percent share rate of the page.” Each of the social shares incrementally increases the traffic to the page, so you could end up with a 20 percent boost in traffic to a page with a poll. Using polls on social media is worth your time to not only gain knowledge about your consumer’s interactions with your product, but to get more traffic to your page.
Put it into action: Try adding a simple poll to your company’s Instagram Story about once a week. For example ask the question, “How would you style this jacket?” and give a few of your different options for items to pair the jacket with. You learn about your customer’s style and they feel like they’re giving you valuable opinions.
2. Get creative with content
These days, people scroll through their social media feeds so quickly, they only stop for something really interesting. While it’s been established that text only posts rarely catch people’s interest, it’s becoming more necessary to up your content game with a short video, GIF, or cinemagraph. Data shows that moving objects steal the attention of your consumer away from other static images or text-only posts. Videos on Facebook receive about 4 billion views per day, so capturing that audience is a must.
Put it into action: Create a cinemagraph and see how it performs compared to your other posts with static images. Capture your product next to a babbling stream or by a steaming cup of coffee. The small moving parts in cinemagraphs will capture consumers attention because this method isn’t widely used yet.
3. Make it easy for customers to shop from your posts
Facebook and Instagram both have a feature that allows you to link products in a post. Customers can click on the link within a post and go directly to the product on your website to purchase. It’s likely that this feature will be widely used, meaning your customers will expect to shop your posts. To stay competitive, get in the habit of tagging products on Facebook and Instagram now to provide your consumers with a convenient way to online shop.
According to a social media study conducted by Aimia, more than half of Instagram users say they follow a brand on social media to browse the company’s products. 31% of online shoppers say they use social media specifically to find new items to purchase. By linking a product in a social media post to your online store, you’re making it that much easier for users to browse and ultimately purchase your product.
Put it into action: Add your top ten products to your company’s Facebook page and begin tagging the products in all of the social media posts that feature them. Monitor to see which products perform best as revenue grows post by post.
4. The focus is shifting from Snapchat to Instagram Stories
Snapchat is becoming an endangered species in the social media world and Instagram Stories are taking over. This is due in large part to audience size. Instagram Stories has a much wider audience than Snapchat. In fact, Instagram currently has 600 million users compared to Snapchat’s 150 million users. For most brands, you’re more likely to reach your target audience using an Instagram strategy than incorporating another channel like Snapchat.
Put it into action: Begin posting Instagram Stories about how your products are made, places your company travels like conferences or festivals, or try doing an “Instagram Stories takeover” where an actual consumer of your products posts to your story about their favorite uses for your product.
Looking for more social media insight? You might also like our recent blog post titled 7 Things To Consider Before Launching A Social Media Campaign.