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The Trends for Ecommerce Businesses to Watch in 2022

Brandee Johnson

LimeLight Marketing - Ecommerce Business Trends for 2022

Ecommerce is ever evolving; new developments in technology, shifting customer behavior, and unexpected events that you can’t plan for. One way that you can keep evolving with the market, is to look ahead to 2022’s emerging trends. 

The last few years have carried some major changes, which have shaped the world we live in, and will continue to shape the future of retail and online shopping. 

2022 is set to be an interesting year. Here are the trends to keep an eye on, and maybe consider implementing for your ecommerce business…


Online shopping 

This one should come as no surprise! Online shopping is certain to be a growing trend in 2022. Stats from eMarketer estimate that ecommerce will rise to a staggering 24% of all retail sales by 2025.

While some consumers may return to bricks and mortar as the pandemic slows, many will still favor the ease and convenience of online shopping, especially as more and more companies are adopting attractive policies when it comes to returns, deliveries, and payment options.


Mobile ecommerce 

Along with the rise of online shopping, comes the rise of mobile ecommerce. The number of smartphone users is increasing every year (see graph), which means the number of mobile shoppers keeps increasing too. This ties in with several other trends making an appearance, such as the rise of social media sales channels, live video, and the growth of tech and augmented reality in marketing. 

Make sure the shopping experience for your ecommerce business is easy to complete on a cell phone, and that purchasing is as easy as a couple of clicks.

2022 Trends in Smartphone Users


Live video

Live video shopping is increasing in popularity every year. An incredible 37% of online buyers in China made their purchases through the power of video purchasing in 2020, and it’s only set to grow. 

As a savvy marketer, you can look for ways to implement more live video into your strategy to help boost sales. Even if it’s a weekly look around your store to show the latest offers. 

Video content will help you deliver a lot of detail in a short amount of time, which encourages a high click rate, as well as being sociable and shareable. It also gives your potential buyers an honest view of what you’re selling and saves them having to research it for themselves. 


Social media sales channels

Ecommerce businesses are beginning to utilize the enormous purchasing power that comes with their social media sites, such as Instagram. Over 54% of shoppers use social media to research products they want to buy, and TikTok is the most popular app downloaded in the USA. 

Integrating a shopping tab across your social media platforms creates an innovative space where customers can click on a product they like, and buy it immediately. This means your customers will avoid the annoyance of chasing a product or trying to find it on your site. Instead, they’re automatically linked to where they want to be. This makes life easier for you and your customers, and boosts your business by reducing bounce rates and streamlining the buying process.

2022 Trends Social Media


The rise of independent businesses

The allure of indie businesses has been on the rise for some time now, as spenders look to invest in companies that align with their core values. Supporting a local community, rallying behind social change, and the effects of the pandemic on many small businesses, are all issues that back this trend. 

Conscious consumerism may sound like a marketing buzzword, but it’s a big driver in aligning with current shopping preferences and trends. 75% of the public say that they’re becoming more aware of their shopping habits and are modifying their choices. 


Sustainable shopping

Weaving in beautifully to the topic of conscious consumerism, is the trend of sustainable shopping. With a growing awareness of climate change, consumers are keen to support brands that are taking their carbon footprint seriously. 

According to a report from GWI regarding data on green consumerism, 60% of internet shoppers say they are willing to pay extra for eco-friendly products. One in five purchasers also said that a company’s stance on sustainability and environmental action informed their purchase choices in 2021. 

If sustainability isn’t a part of your brand messaging, 2022 could be the time to look at your own carbon footprint and how you can implement more eco-friendly elements. 

Consumer Views on Sustainability


A preference for personalization

Personalization continues to rank high when it comes to trends for ecommerce businesses to watch in 2022. If you want to stay relevant and ahead of the competition, it’s important to take the time to understand your customers’ needs and wants. 

In 2022, this is set to be a lot more sophisticated than just including a first name in emails and birthday memos. 

The following innovations can all help to create a truly unique and personalized experience for your customers:

  • Interactive content
  • Customized products and services tailored to individual preferences
  • Personal packaging
  • Using AI technology to your advantage when collecting data 


Voice searches

When it comes to ecommerce shopping, AI technology is contributing to the rise in voice searches. Home hubs, Alexa, and other voice-related assistants are all helping to direct shoppers to where they want to be. 

This trend is, of course, affecting search results, so if you’re looking to keep pace with the trends of 2022, it’s worth optimizing your website for voice search. You can do this by making sure your online information is up to date and relevant, such as business hours, address, and contact numbers. 

Ecommerce is an exciting world. The growth of AI technology, sophisticated data collection, and the evolution of marketing techniques all play their part in growing trends – but so too, does our environment, circumstances, and customer behavior. 

As an ecommerce owner, you can invite innovation, change, and emerging ideas in your business, and get ready for 2022 by staying ahead of the game!

Want to prepare your business for 2022 and stay ahead of the curve? Get in touch with LimeLight Marketing for a free consultation.

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