The Best Social Media Platforms to Use for Your Business

The Best Social Media Platforms to Use for Your Business

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Everybody knows that social media is one of the most powerful tools around for growing your business. It lets you build brand awareness, communicate directly with customers, and drive traffic to your site through the links you share.

But unless you have a huge marketing budget or a ton of free time, it’s unlikely you’ll be able to effectively manage more than two or three platforms at once. You need to be smart about which ones you choose so you can give them the necessary attention.

Here are the best social media platforms you can use for your business, and what makes them stand out from the crowd.

 

Facebook

As of 2021, 63.6% of all social media users are on Facebook, making it the single most popular social media platform around. You can post a wide range of content including text, images, and videos, and speak freely with your audience without worrying about a character limit. That means you’re free to be as creative and expressive as you like in presenting your brand.

Another useful feature of Facebook is targeted advertising, which allows you to pinpoint a very specific audience. Add to that the platform’s powerful suite of analytics tools – including the conversion-tracking Facebook Pixel – and you have everything you need to build a strong following.

 

YouTube

As well as being the largest video distribution platform, YouTube also ranks second in the social media popularity contest. But there’s one other factor that makes it so powerful: YouTube is the second most visited search engine in the world, right behind Google. And since users don’t need an account to watch videos, YouTube even attracts people who don’t use traditional social media, giving you a wider audience.

It’s no surprise, then, that marketing your business on YouTube requires a very different approach compared to other platforms. It’s important to present your marketing within educational or entertaining content, as this is the reason people come to YouTube. You could post video tutorials, product demonstrations, or fun press releases that show off your brand’s personality, and link to your main landing pages in the description.

Even though videos are shown to drive higher conversions compared to text or images, many businesses worry about the time and money they need to invest. While videos take a long time to produce, most modern smartphones can actually record high-quality video and audio, so there’s no need to purchase professional equipment. And while good YouTube SEO is required to actually get views, the platform itself has plenty of tutorials to help you out.

 

Instagram

Like YouTube, Instagram is primarily a visual platform. But where the best performing YouTube videos are 7-15 minutes long, Instagram focuses on sharing photos and 15-second videos (called Stories). That makes it much quicker and easier to post a wide variety of content to build awareness of your products, services, and values.

Instagram is a particularly powerful tool for engaging with younger audiences. 70.8% of users under the age of 34, and it’s created specifically to function well on mobile devices. So if your business caters to a young and busy demographic, Instagram is always a good option.

 

TikTok

First released in 2016, TikTok is one of the newest social media contenders. It lets users engage with short-form video content ranging from 15 seconds to 10 minutes. 41% of its users are aged 16-24, making it an outstanding tool for building long-term brand loyalty among teens and young adults.

Depending on your target audience, you might be tempted to use Instagram rather than TikTok because it attracts more users. But one major advantage TikTok has over Instagram is the ability to spark intrigue using existing video content.

If you have a five-minute video demonstration on YouTube or your website, you can publish a short snippet over on TikTok. By isolating the most interesting section, you can grab your audience’s attention and drive traffic to your chosen landing page. This also means your business can be active on another social media platform with only a few minutes of additional work.

 

Twitter

One of the biggest mistakes businesses make is letting their main selling points get lost among line after line of drivel. With its strict 280 character limit (about 40-70 words) Twitter forces you to only mention what your followers need to hear. That makes it easier for readers to identify your core message, and decide whether or not it resonates with them.

This brevity is doubly powerful thanks to the ability to target specific topics with # and specific users with @. As well as sending out a concise message, these ensure it reaches the right people. This is particularly useful when you cater to a niche audience, as Twitter sees over 500m tweets posted every day.

 

LinkedIn

Where most social media platforms are designed for entertainment, LinkedIn is strictly about business. Users don’t like to be marketed to, and unless you offer B2B products and services, you’re unlikely to make a lot of sales.

But growing your business isn’t just about leading a single customer to checkout. By cutting out the marketing clamor, LinkedIn gives you the perfect arena in which to connect with other businesses and scout out recruitable talent. In doing so, you can generate new avenues of income and improve your performance by hiring skilled employees.

Interested in social media marketing services for your business? Reach out to LimeLight Marketing today!

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