I feel that you shouldn’t ever stop learning. Though I’ve spent much of my career in marketing, I know that I still have a lot left to learn. I place high value on professional development opportunities, because they help individuals keep pace within their industries, maintain and enhance their knowledge and continue to inspire and build creativity for their efforts. Without a chance to add to my current skills set, I know how easy it would be for me to execute the same marketing tactics out of habit or familiarity.
That’s why I’m super excited to attend INBOUND in Boston next week! Jenni (LimeLight Marketing’s Program Manager) and I will be attending this international conference with 14,000 other marketing professionals and sales experts next week. INBOUND, sponsored by HubSpot, promises over 300 breakout sessions led by the biggest names and brightest minds in the marketing and sales industries.
From November 8 to 11, we will be training and networking at the Boston Convention and Exhibition Center. Making the choice to be out of the office is a difficult one, but staying fresh on the latest trends and technology is worth it to us. As we researched this conference, it became evidently clear that it would definitely be worth our time.
With past keynote speakers including Aziz Ansari, Seth Godin, Brené Brown and Martha Stewart, we’re excited to see what the 2016 conference holds in store for us. Gary Vaynerchuk and Alec Baldwin are slated to take the keynote stage. We are signed up for sessions on a range of topics including: how to strike the perfect balance between inbound and traditional marketing, fixing conversion rates, nailing SEO, upping your video game and so many more.
The chance to network with other marketing professionals and agency owners is exciting to me, as well. Having connections with other experts in the industry provides the opportunity to get input when projects are challenging or bounce ideas off one another, from time to time. It’s also nice to be able to compare notes with others in marketing about emerging trends or age-old strategies.
The conference is sponsored by HubSpot. HubSpot, founded by two MIT graduates, is a company focused on inbound marketing, with a different twist. Instead of encouraging companies to try to sell prospective clients something, HubSpot recommends helping them as a way to create a business relationship. As an agency owner, I adhere to this philosophy for inbound marketing and we use HubSpot for our own marketing.
The trends of sales are changing quickly. Without this kind of professional development, it would be easy to fall behind the times. The marketing industry is highly influenced by social media and the Internet. New trends are emerging all of the time, and it’s essential for LimeLight Marketing to stay abreast of all current concepts.
When we come back, Jenni and I will be brimming over with new ideas, excitement and renewed inspiration for our clients and their projects! We can’t wait to share more about our experience with you on the blog coming up. Don’t miss out, sign up below!