9 Blogging Tips For Business
If you’re thinking of starting a business blog or looking for ways to make your current blog more successful, there are many blogging for business tips and tricks you can follow to improve your chances of attracting, engaging, and converting readers.
9 Tips for Blogging for Your Business
Blogging for your business requires more than writing a few paragraphs, adding a few pictures, and clicking publish. Posts must be optimized for SEO, but written for the reader; they must be consistent, high-quality, and easy on the eyes; they must be timed perfectly, planned thoroughly, and keep your SMART business goals at their core.
Above all else, they need stand-out potential. Of the 1.7 billion websites that exist in 2021 (so far), there are over 500 million blogs, and on WordPress alone, 700 million posts are generated every month – but only a handful will ever make it to the coveted top 10 list on search engine results pages (SERPs). If you want your blog to be one of them, we’ve put together a list of nine crucial tips for blogging for your business. So, without further ado, here they are:
1. Choose topics carefully
People want content that answers their questions and gives them valuable information. Keep this in mind when planning your blog posts so that you’re only focusing on topics that are relevant to your audience and industry.
On average, people only spend around 37 seconds reading an article, so if your post is derailed by tangents or doesn’t immediately provide the information it promises, your bounce rate could go through the roof. Carefully choosing topics that will provide value to your audience, and sticking to them as you write, is crucial if you want people to keep coming back for more.
Evergreen content is the hallmark of successful business blogs. This involves writing about topics that will always be relevant, like behind-the-scenes pieces, FAQs, how-to articles, and even roundups of past blogs. You should also consider the niche topics in your industry that not many people are writing about, but would be useful to your readers. This will help set you apart from competitors, as well as establish you as an authoritative voice in your field.
If you’re unsure which topics to focus on for your business blog, spend some time doing market research into your audience and their needs. You can even use online platforms and forums, like Reddit or social media comment sections, to learn more about what questions your audience is asking. This will help you devise a content marketing strategy that addresses the specific needs of your ideal consumers.
2. Write quality content that’s authoritative
Choosing a killer topic isn’t the be-all and end-all of a good business blog; you must also write quality content about the topic in a way that expresses authority and trustworthiness.
In 2021, consumers are no longer reliant on salespeople when making a purchase. With all the information that’s online today, they prefer to answer their own questions by scouring the internet for reviews, competing product pages, and, you guessed it, blog posts. In fact, blogs are the fifth most trustworthy source of information online, so their role in converting leads into customers shouldn’t be underestimated.
If you want consumers to view your business blog as a reliable hub of information, you need to write quality content that’s authoritative. Presenting yourself as an expert in your industry is crucial if you want readers to trust you and buy from you. Statistics show that 34% of consumers make an unplanned purchase after reading quality content, so investing in what you’re writing is a really easy way to drive sales without chipping away at your budget.
3.Be SMART with your blogging strategy
SMART goals aren’t only for marketing campaigns and business objectives; they’re also crucial for ensuring that your blog continues to move in the right direction. If you want your business blog to attract new site visitors and convert them into customers, you need to set clearly defined goals. So, when creating a blogging strategy, outline its objectives and make sure that each one is:
- Specific: Pinpoint exactly what it is you want your business blog to achieve, like more site traffic
- Measurable: Put plans in place to track your blog’s progress in achieving its goal. In the case of more site traffic, this could be monitoring relevant KPI site metrics
- Attainable: Use analytics and KPI metrics to keep your blogging goals grounded so that you can achieve and exceed them
- Relevant: Make sure the goals you set for your blog are in keeping with your business goals
- Time-based: Chart your progress by creating a blogging schedule that keeps you on-track and consistent
4. Make it easy on the eyes
According to statistics, 43% of people tend to skim blog posts rather than read them carefully. This plays into the need that consumers have for instant gratification when shopping online. Rather than making your readers work through chunky paragraphs of text, try to make your blog posts as eye catching as possible, without sacrificing quality content.
The simplest way to do this is through images, GIFs, videos, and even infographics that illustrate your point. Other ways you can make your blog posts more digestible and easy to read include:
- Adding bullet points or numbered lists (see what we did there?)
- Signposting your content with engaging subtitles
- Using whitespace to break up your text a little
- Bolding relevant pieces of text so readers can identify them more easily
The point of all this is to keep your reader curious and engaged throughout the entire post to minimize their chances of clicking away. Employing these tactics will help make even long-form blog posts eye-catching and easy to read!
5. Optimize your headlines
A key blogging for business tip is optimizing headlines and titles. Headlines are the first part of a blog post that readers see, so if they’re not engaging, they’re unlikely to be the hook you need to reel in the leads. Aside from optimizing your headlines with keywords, you should also carefully consider the wording of your main headline.
In fact, when it comes to overall headline preferences:
- 36% of people prefer list-based titles, e.g. ‘9 Email Templates That Convert’
- 21% of people prefer titles that address the reader, e.g. ‘Ways to Optimize Email Templates’
- 17% of people prefer How-To titles, e.g. ‘How To Create High Converting Email Templates’
List articles and “ways-to” or “how-to” articles are the top three most popular headlines. You can use these formulas to optimize your headlines so that they’re more appealing to your readers.
For example, if you originally titled your blog post “The Best Coffee Shops in Kansas,” consider changing it to “X Best Coffee Shops in Kansas” or even “How To Find the Best Coffee Shops in Kansas”. Small changes like these could be the difference between your blog post appearing on the first or last page of search engines!
6. Know who you’re writing for
This is one of the most important tips for blogging for your business. It may sound obvious, but keeping your target audience in mind when creating a blog post is crucial to its success. Does it align with your ideal consumer’s needs and interests? Does it answer their burning questions? Does it provide value to them? It may even help to write out some buyer personas before starting your business blog so that you can stick to a clear outline when writing.
It’s also important when blogging to remember that you’re writing for one person. Addressing your readers as ‘you’ helps make your blog post more personal, conversational, and human. Similarly, always write for the reader, not the search engine. While it’s important to optimize for SEO and use keywords, these efforts should be unnoticeable to the reader. For instance, always prioritize making sense to your audience over cramming keywords into your sentences.
7. Word count matters
It really does, Curata told us so themselves: long-form content gets eight times more page views, three times more shares on social media, and nine times more leads than short-form content. Ever wondered why recipe blogs tend to include so many personal backstories and tangents? They’re trying to hit the word count!
But finding the ideal word count can be a little tricky. While a survey by Contently revealed that 75% of people prefer articles that are under 1,000 words, another study showed that articles over 2,450 words did far better in the SERPs. In general, long-form content tends to get stronger results, and as long as it’s signposted well and made as engaging as possible, people are just as likely to read it to the end as they are with short-form content.
One reason why long-form articles tend to do better is because they provide more information to the reader, and therefore more value. You don’t want to leave your reader feeling frustrated at the end of your article because they didn’t find the answer they were looking for, so it’s always more beneficial to be thorough than vague.
8. Timing is crucial
Deciding when to publish your blog post is just as important as deciding how to structure or optimize it. Think of it like surfing: swim out at the wrong time, and you could miss all the opportunities to catch a wave – but wait for the right moment, and you could end up riding the biggest wave of the day.
Just like the ocean, the internet has moments of stillness and moments of activity. You want to publish your blog post when activity is near or at its highest so that you can maximize your potential to reach people. According to KissMetrics, the best time to publish if you want more traffic is Mondays at 11 a.m. EST. In general, more people read blogs in the morning than the afternoon or evening, while the average blog gets the most traffic on Monday than any other day.
9. Don’t Rush!
Rome wasn’t built in a day, and neither are successful business blogs – so take your time when writing posts! If you want maximum reward, you need to put in maximum effort to make sure your article really shines.
A recent survey found that bloggers are spending more and more time writing their posts every year, from two and a half hours in 2014 to over four hours in 2020. The survey also reported that those who invest more than six hours to a blog post get better results by 31%. So taking the time to thoroughly plan, write and optimize your business blog really does pay off!
And finally, remember that great results don’t come without great investment. You simply cannot expect to write a few blog posts and rank on page one after a month. Blogging is a long-haul strategy – you have to build an audience, Google has to get to know what you’re doing, and you have to consistently provide well-researched, well-written, well-optimized content. Don’t expect instant results – but if you hit all the right note, you should see you blog posts and website overall rising through the rankings after six months or so.
Want to know more about blogging strategies? Let’s chat.