6 Simple Yet Effective Digital Marketing Tools You Didn’t Know You Needed
Every digital marketer has a few core tools that they fall back on in the day-to-day. We all know the power and importance of Google, and make use of Google’s tools to assist us with website analytics and SEO. But what about the other areas of marketing, like email and social?
There are thousands of digital marketing tools to choose from, to the point of these offerings being quite overwhelming. But what do you really need, and where should you spend your money?
Without over-complicating things, let’s look at some simple yet effective tools that cover your basic areas of marketing.
1. Unbounce for Email Sign-Ups and Sales
In order to run successful email sales campaigns, you first need an active and growing email list to sell to. Growing your list is about more than just asking for people’s email addresses. You have to be convincing, or they won’t hand their information over.
It is usually best to offer an incentive for their details. But also, the opt-in page you send them to needs to look professional and be visually appealing.
There is a lot of psychology that goes into great landing page design, and it can be surprising how small differences yield big results. Unbounce has high-converting templates to make this easier for you.
These templates are for more than email sign-up pages, but for paid offers too. So you can use them for creating effective, branded sales pages, which you can link to in your email marketing. Yes, the very same email marketing that you are sending to your newly growing email list.
2. Logo Creator for Branding
Speaking of branded landing pages, any good template you use will allow you to upload your own logo to it. Clearly displaying your branding on all of your online assets is essential.
If you need to build yourself a logo from scratch or create one with a template, then Logo Creator is a free and simple tool for this.
3. Missinglettr for Promoting Blog Content
Saving time on content creation is high up on most marketer’s lists. Whether you love it or loathe it, creating new content takes time.
Missinglettr is a tool that repurposes the blog content you already have, turning each blog post into a year-long social media campaign that crosses multiple platforms.
If your blog posts all have a strong call to action in them, then this can be a clever way to amplify your inbound content marketing, with very little extra effort.
4. Woopra for Ecommerce Success
If you run an ecommerce store, then Woopra is an analytics tool specific to your type of business.
As cart abandonment is a big problem for most online retailers, this tool allows you to follow the customers’ journey on your site. The analytics can show you where people typically drop off, and this may help you to identify what to change.
There is a free plan available, so there is nothing to lose in giving Woopra a try.
5. Moz for SEO
There are a great many SEO tools out there, but Moz has been among the top performers for years. Moz has the ability to help small brick and mortar businesses improve their local business listings. It also gives site audits to uncover problems affecting your SEO.
It’s a really comprehensive tool, covering all the major factors that impact website ranking. While it’s not the cheapest tool, there is a free trial available, so you can see if it’s a good fit before you buy.
6. Later for Social Media Scheduling
Social media is another area of marketing that is just saturated with tools and apps to try. Later is a good all-rounder, covering several major platforms and keeping everything user-friendly.
The calendar layout is a nice feature, and the pricing is reasonable. As social media scheduling tools go, Later is among marketers’ favourites with good reason.
With so much choice on the market it is easy to not know what you need, or when to stop buying new tools. Keeping things simple and streamlined is a solid approach. Also finding tools that are all-rounders in their area, like Moz and Later, saves you from paying for too many subscriptions.
Try keeping to a few core tools that do the most for you.
Author: Angel Welch