In today’s day and age, it is rare that a business does not have a website. However, it is not as rare that a business has an outdated website. We live in a world where consumers want to find what they’re looking for as quickly and easily as possible. If your business wants to satisfy the modern day buyer, your website has to be up to date and it has to have a clearly defined purpose.
Do you feel like your website exists purely because you “needed” a website but it doesn’t have a defined and measurable purpose? Or perhaps your site was at one time built with a purpose, but time and technology have changed while your website has remained the same. A good website should be resourceful, user-friendly, comply with Google webmaster best practices and it should have a greater purpose than to host contact information. A company’s goals and vision will ultimately determine the purpose of the site and whether a website redesign will help you meet those goals, but there are some signs that can help you recognize if you have an issue to begin with.
Here are 5 signs that your website is outdated:
1. It is not mobile friendly.
In 2015, there were 1.86 billion people using smartphones globally, and 52.7% of internet users accessed the internet on a mobile device in the same time period. Our world is already dominated by mobile media and that is increasing. Your website has to keep up to times to avoid being left in the dust. It’s common sense that if a website is not mobile friendly people won’t complete desired tasks when on their phones. Google has also made it difficult for these non-mobile friendly websites to be found. In May 2016, Google rolled out an update to mobile search results that rewards mobile friendly sites by ranking them higher than those that aren’t.
If you are unsure whether or not your website is mobile friendly, use the Mobile-Friendly test.
2. It does not rank high on Google.
Search Engine Optimization (SEO) is a summary of the tactics, strategies, and techniques that are used to increase the amount of organic visitors a website has by a high-ranking placement. In the most simple terms, it is how your website is found when people search keywords that are related to it. SEO is ever-changing, and its importance is increasing at a rapid rate. Some of the many ways that you can increase a website’s SEO is with relevant content, external links, inbound links, and citations.
Inbound Marketing is a comprehensive strategy to increase a website’s ranking on Google because it takes all of the fragmented aspects of digital marketing and orchestrates them into a harmonious goal fulfilling strategy. The process of Inbound is all about attracting, nurturing, and delighting customers with relevant and engaging content. When your website has amazing content that attracts the idea buyer, your ranking on Google will naturally increase.
3. It has a high bounce rate.
Bounce rate is the percentage of visitors who enter a website then leave immediately or without continuing to other pages. The design of your website pages can make or break your bounce rate.
Consider the relationship between a website page and a visitor to be similar to two strangers going on a first date together. The strangers each make a first impression, and they never get a second chance to make that first impression again. Most of the time, they either enjoy the person they met and want to get to know them more or they are flat out not interested in a second date. That is what it is like when a visitor goes to your website for the first time – they either love what they see and want to know more, or they are unimpressed and leave. When they choose the latter route, they increase your bounce rate.
Check out 12 Critical Elements that Every Website Homepage Must Have to see if your website has what it takes to attract the ideal customer.
4. It loads slowly.
Like I stated earlier, consumers want to find what they are looking for as easily and quick as possible. They want exactly what they want, and they want it right now. If your website is slow to load, the chances of people staying on it to look for more are very low.
How fast should my website load you ask? In Google’s Site Performance for Webmasters video, they state that “2 seconds is the threshold for e-commerce website acceptability.” At Google, they aim for under a half second. Slow page loads are not only annoying to visitors, but it hurts your ranking on Google. There are many things that cause a website to load at a slow speed such as unoptimized images, too much fancy flash, bulky code, and external embedded media.
Want to know how fast your website loads? Google offers a free service, PageSpeed, to check your website’s speed and identify ways to make it faster.
5. It does not generate leads.
Lead generation is the process of stimulating interest and capturing information from people who are interested in the product or service you sell – thus creating a sales pipeline for your marketing and sales team. It’s about attracting quality members of your target audience who your team can nurture into eventually becoming a customer.
Most businesses should use their website as a primary tool to generate leads. A modern website should be designed with lead generation in mind. Some of the most simple ways that a website can generate leads is through landing pages, forms, workflows, and calls to action. We created this free ebook called the Ultimate Guide To Lead Generation to help you get started
If your website meets one (or all) of these five signs, it may be outdated and it’s time to seriously consider a website redesign. Let the experts help you determine the status of your website. LimeLight Marketing offers a FREE Website Analysis – get in touch today to get started!