2021 Marketing Trends You Don’t Want To Miss
Marketing trends for 2021 will undoubtedly include some previous tried-and-tested strategies, as well as new ones that drive the ever-changing digital landscape forward. The ongoing global pandemic has also forced a dramatic change to the way we work and, for many companies, how we conduct business. And while this is of course a worldwide catastrophe, it has also produced new technology, advanced existing technology, and forced us to think differently.
Here’s what we think are the top 2021 marketing trends you don’t want to miss…
Artificial Intelligence will Become more Dominant
The use of artificial intelligence, or AI, has been a steadily rising trend for the past decade. It’s everywhere, when you think about it: from interactive home assistant gadgets, like Alexa and Google Assistant, to industrial AI that continuously monitors and adjusts production parameters for optimal efficiency. As we get further into 2021, we can expect this trend to only continue, and to encompass or even dominate many aspects of our lives.
AI is now also being used to continually improve social media algorithms and search engines. It’s becoming better and better at categorizing and predicting human behaviors online, especially when it comes to shopping patterns and potential purchases. That in mind, it’s very useful in marketing because it can be used to customize advertisements to different audiences.
Another way AI is being used is in chat bots, which allows marketers to gather data from potential customers while automating conversations – and engaging with them. In some cases, AI is even trained to send text messages and converse through SMS as if it’s human – just think about all those marketing texts you get from your phone provider, for example.
One survey looked at the top reasons why organizations are interested in AI technology:
By 2025, it’s predicted that AI will grow into a $190 billion industry, and about 60% of companies are expected to use artificial intelligence in their operations. Making sure that your business adopts this new marketing trend is crucial if you want to stay at the fore of your industry.
Virtual Events will be here to Stay
The COVID-19 pandemic has made virtual events necessary and practical – but while the pandemic may eventually disappear, the virtual events it has necessitated will be here to stay. This is because they’re powerful and cost-effective marketing tools that can connect you with a wider audience around the world.
In fact, there are some business sectors that may become increasingly dependent on virtual events. Take the real estate industry, for example. Open houses can be done online even after the pandemic because it’s much more convenient and can market the house to a wider range of people. It’s more efficient, and less time-consuming.
Realtors are now integrating 360° virtual tours for the properties that they’re selling. This allows busy potential buyers to browse and compare properties much more quickly. Before this, the in-person nature of house hunting wasn’t as accessible or convenient for everyone, showing how this new marketing tactic of hosting virtual events is a great way to tap into new audiences that might not have had the opportunity of engaging with you before.
It’s still all About Video
Instructional videos, entertaining videos, promotional videos, and other types of video content are already a huge marketing trend – and this will only become more relevant in 2021.
Most people online have short attention spans, whether because of busy schedules, distractions, or the need for instant gratification that the online world has fostered. Many people would prefer to watch videos in order to learn about products, rather than having to read long online articles – even something as simple as a product description can put some users off! By contrast, videos are easier to understand and don’t require a lot of effort to digest. Therefore, it is crucial that you improve your video content marketing if you want to keep up with competitors in 2021.
Real-Time Interactive Content
The role of social media in terms of providing real-time interactive content will be more relevant in 2021. The use of social media will not only improve the level of customer engagement, it will also significantly improve their user experience by engaging with them on their favorite platform.
People want to have some fun when browsing your social media channel. Interactive content like quizzes, giveaways, polls, and other similar pieces of content will encourage customers to stay longer on your page.
Of course, it has to be relevant to your audience, there should be a reason for them to engage, and it should give you something too, be that information on a new lead or the opportunity for some retargeting.
New Social Media Platforms will Come to the Fore
Aside from the usual suspects of Facebook, Twitter, and Instagram, there are other social media platforms that we think might gain some traction this year.
You can leverage your marketing campaigns by paying attention to the features and audiences of these various social media platforms. For instance, TikTok will be very relevant if you’re targeting a younger audience, because about 40% of the platform users are between the ages of 16 and 24. Heard of Twitch? The potential for gaming companies to reach their core audience is right there.
Voice Search will Become More Prevalent
Voice search options on search engines will also become more prevalent in 2021 as the algorithms for voice search improve. This is a convenient and faster way for online consumers to find what they want, again playing into that need to be instantly gratified.
Voice-operated digital assistants are now also becoming popular in homes for the same reason. According to Statista, the number of voice assistants globally will increase from 4.2 billion in 2020 to 8.4 billion in 2024. So, make sure you optimize your business for voice search if you want to have some competitive edge.
Content Clusters will Become the New Normal
Implementing an interconnected content structure on your website, such as pillar articles and accompanying sub-topics, drives more traffic to your website, increases your credibility, and improves the amount of time visitors spend on your page.
Content clusters also significantly increase the ranking of your website on the SERPs (search engine result pages) because they are more detailed and authoritative. While the idea of content clusters has been around for a few years, expect to see more and more companies structuring their websites in this way to take advantage of consumers’ insatiable demand for connected content.
Micro Influencers Role
Over the last few years, social media influencers have proven very effective at delivering a company’s message to the right audience. They can increase targeted sales for a given demographic and platform because, quite simply, their followers trust their opinion.
However, influencers now charge high fees for their services in promoting your product. In fact, according to a study conducted by influencer marketing company Mediakix, company spending on social media influencers may increase up to $10 billion in 2021. If you don’t have that kind of marketing budget, you might want to consider leveraging your online presence by tapping “micro influencers” on social media. They may have a smaller audience, but they are normally people with a niche channel, a dedicated following, and strong relationships with their audience – and it’s usually a more affordable option that still gets good results.
As the old saying goes, a picture paints a thousand words. If your business is related to something like fashion, arts, food, beauty, pets or travel, you should definitely be optimizing for image search in 2021 if you haven’t already done so.
Picture-based platforms, like Pinterest and Instagram, can help you promote your products and services because they show instead of tell. Interestingly, image search on Google is actually one of the most highly used search platforms, second only to Google.com. You’ll need a lot of strategic keywords to make your images easier to search online, so make sure you spend some time on this if you really want to make use of visual searching.
Many of these online marketing trends will be game changers in 2021. The global situation has forced many businesses to be innovative in their online campaigns in response to the pandemic, and some of these trends are here to stay – so make sure you don’t get left behind!
Want to find out how to take advantage of this year’s marketing trends? Let’s talk.