The Art of Customer Nurturing: Building Lifelong Relationships Beyond the Sale

The Art of Customer Nurturing: Building Lifelong Relationships Beyond the Sale

In the fast-paced world of marketing, where customer acquisition often takes center stage, it’s easy to overlook the importance of nurturing existing customers. This oversight is particularly common when dealing with products that are considered once-in-a-lifetime purchases. However, the truth is that customer nurturing is a vital aspect of sustainably re-filling your funnel using brand […]

Navigating Recurring Revenue Replenishment Flows vs Subscription Models 

Navigating Recurring Revenue Replenishment Flows vs Subscription Models

In the dynamic landscape of ecommerce, businesses are always seeking innovative ways to increase customer lifetime value. Two popular strategies that have gained traction in recent years are replenishment flows and subscription models. Both approaches capitalize on the concept of recurring purchases, offering a [nearly] sure-fire way for businesses to establish a reliable revenue stream […]

2024 Ecommerce Trends and Predictions

2024 Ecommerce Trends and Predictions

At the height of the COVID-19 pandemic, ecommerce sales underwent astonishing double-digit growth. Since customers couldn’t visit brick-and-mortar stores, brands funneled their money into expanding their digital services instead. But in the following years, a shadow of doubt has been cast over the future of ecommerce. Growth has slipped back into single digits, and people […]

Benefits of a B2B Ecommerce Marketing Strategy

Benefits of a B2B Ecommerce Marketing Strategy

Ecommerce is set to become the new normal in the business-to-business (B2B) space. A massive 93% of B2B buyers say they prefer buying online rather than from a salesperson once they’ve decided what they want. And this isn’t just for small-scale purchases. Research shows that 77% of B2B customers are prepared to spend $50,000 or […]

High-Converting Email Templates for Businesses

High-converting email templates for small businesses

Converting site visitors into paying customers or subscribers is the main goal of most email marketing campaigns, especially for ecommerce shops. In addition to strategic acquisition execution, getting your email templates to convert at a high rate can help achieve this goal. In this article, we explain which templates have high conversion rates, how they […]

2023 Holiday Season: Setting Your Ecommerce Shop up for Success

2023 Holiday Season: Setting Your Ecommerce Shop up for Success

Ecommerce holiday shopping trends in 2023 continue their upward trend, but not without challenges. Holiday ecommerce shopping has grown 3x over the past two years in the US and as much as 4.5x in the UK. However, global economic concerns will drive more conscious buying decisions and a longer customer journey to purchase. According to […]

Navigating Shopify Payments: Challenges, Setup, and Opportunities for Ecommerce Businesses

Navigating Shopify Payments: Challenges, Setup, and Opportunities for Ecommerce Businesses

If you’re selling on Shopify, you’ve likely been introduced to Shopify Payments (“ShopPay”). The portal has emerged as a popular payment gateway choice for ecommerce businesses, providing a streamlined solution for transaction processing and financial management. Several clients have come to us asking us to help get the payment process setup on their site because […]

Is Formality Dead? The Debate on a More Casual Client Engagement

Is Formality Dead? The Debate on a More Casual Client Engagement

I started in digital marketing in 2010 (wait, was digital marketing even a thing then?!) and it’s wild to think of the evolutions that even ten years can bring. At one of my first agencies, we were still passing around pouches, run by traffic managers! Everything was process-oriented and there was a formula for when, […]

How to Create a Content Calendar

how to create a content calendar

Creating a content calendar is an essential component of any effective ecommerce marketing strategy. A content calendar allows you to plan and organize your content marketing efforts, ensuring that you consistently deliver relevant and engaging content to your target audience. Here, we’ll show you a step-by-step guide on how to create a content calendar for […]

Finding the Positive in Procrastination

Finding the Positive in Procrastination

True to its title, this blog is a little late. So, what to do when something has been hanging over your head for a while and it feels heavy? Find the positivity and get. it. done. Like most professionals, I have to prioritize, and then re-prioritize a never-ending list on a daily basis. If you’re […]