Why Your Ecommerce Site Needs a Technical SEO Strategy
In today’s world, having a website for your ecommerce business is a necessity. However, just having a website isn’t enough. You need to ensure that your website is visible to your target audience, and that’s where search engine optimization (SEO) comes in. Technical SEO is an essential component of any ecommerce site’s SEO strategy. In […]
How AI is Disrupting Ecommerce and What You Should Do About It
AI has been quietly making leaps and bounds for years now – you just didn’t notice it. Remember IBM Watson on Jeopardy? Over a decade ago, people were wowed by the fact that a supercomputer with a language model could beat some of the longest tenured Jeopardy superstars. The interest faded though, because nobody had […]
AI on the Rise: How SEO & Content Will Be Impacted
It’s an exciting time in the world of SEO and digital marketing. If you haven’t heard, a new artificial intelligence (AI) tool called ChatGPT, has taken the world by storm since its release last November. It’s an online chat tool that can have full human-like conversations. What’s most impressive is that it can generate long-form content, […]
Google Analytics 4: What You Need to Know and How to Prepare
On July 1, 2023, Google will officially launch its new analytics platform, Google Analytics 4. There’s still time for you to set your account up and prepare for success. Learn more in our guide below. What is Google Analytics 4? Google Analytics 4 (GA4) is a brand-new version of Analytics. It was launched in […]
Signs You Need a Website Redesign
Your website is an integral part of your business. Essential to any digital marketing strategy, your website helps you build online credibility, create brand awareness, and often serves as your online storefront or marketplace. But if you never update your website, what should be a boon to your business becomes a bane instead. A poorly […]
How to Develop a Successful Website Redesign Project Plan
You might find that a poor user interface is preventing customers from working their way through your conversion pipeline. Or perhaps your content is outdated now that your product or customers’ needs have changed. You might even be in the middle of a rebranding initiative, and want to show visitors why you’re the number one […]
Sending GTINs from BigCommerce to Google Merchant Center for Product Ratings
GTINs (Global Trade Item Numbers) are essential for product visibility in Google Merchant Center and BigCommerce. They help Google match listings to reviews and ratings, improving credibility and click-through rates in search.
5 Ways to Improve Your Website User Experience (UX) for Niche Brand Positioning
#1: Let data drive your decision making Now that you’ve made the decision to narrow your brand focus, you need to update your website. There are two paths that you can take here – you can make adjustments to your current website, or you can completely redesign your website. The latter approach is often tempting. […]
LimeLight’s Website Development & Testing Process
As the Director of Technology at LimeLight, I lead our development team and oversee the Development & Testing phase of our website projects. This article describes this phase and what you can expect. This blog is also part of a series that covers each phase of our website process. You can navigate through this series […]