Making the Right Ecommerce Platform Choice: Shopify vs BigCommerce
Update – August 1, 2025: The story gets more interesting with the announcement of Commerce.com from BigCommerce. Read our take to see how this might impact your decision on Shopify vs BigCommerce. Choosing an ecommerce platform impacts everything about your business — from daily operations to long-term growth potential. While BigCommerce and Shopify lead the […]
Using AI to Optimize Ecommerce Search: Beyond Basic Product Discovery
AI ecommerce search optimization uses machine learning to deliver faster, more relevant results that boost conversion and user experience. By analyzing intent and behavior, AI-powered search turns browsers into buyers more effectively.
Beyond A/B Testing: AI-Powered Experience Optimization
Traditional split testing served us well, but now ecommerce demands more sophisticated optimization. AI transforms how businesses improve user experiences, moving from simple A/B comparisons to dynamic, personalized optimization at scale. This evolution isn’t just about faster testing – it’s about fundamentally reimagining how we approach customer experience optimization. The Limits of Traditional Testing Basic […]
Future-Proofing Your Store: How Shopify Empowers Growth in 2025 and Beyond
The ecommerce landscape is changing faster than ever, and staying competitive means embracing technology that evolves with your business. Shopify, with its commitment to innovation and scalability, has become the go-to platform for brands looking to future-proof their stores. Whether you’re scaling a startup or an established enterprise, Shopify’s tools and infrastructure can help you […]
We Tried OpenAI Operator—Here’s What Ecommerce Brands Need to Know to Succeed in the Age of AI Shopping Agents
OpenAI Operator signals the rise of AI-powered conversational shopping. Brands that implement structured data and voice-search-ready content today will gain visibility in the next generation of AI-driven commerce.
Is Your Ecommerce Website Leaving Money on the Table? How to Improve Website Conversion Rates
In today’s fast-paced digital world, having an ecommerce website that attracts visitors is only half the battle. The real challenge lies in converting those visitors into paying customers, and there are a myriad of factors fighting against you including incredibly short attention spans, competitor promotions, and even your own website. If your website isn’t performing […]
Ensuring New Websites are ADA Compliant
Isn’t it amazing how integrated the internet and everyday experiences have become? Storefronts and restaurants, even those that are still seen as mostly brick-and-mortar locations, have seen the line between their digital presence and physical location blur. This new age of connectivity has made shopping, getting services, and making financial decisions easier than ever. At […]
Google Merchant Center Overview: Optimizing Your Free Google Shopping Listings
Google Merchant Center allows ecommerce brands to list products across Google Shopping and search results. Maintaining accurate feeds and structured data ensures visibility and boosts product performance in paid and organic listings.
Guide to CRO: How Implementing Simple A/B Tests Can Accelerate Your Ecommerce Sales
Whether it’s encouraging add-to-carts, boosting email signups, or gaining product reviews, increasing conversions is the key to growing your ecommerce business. That means you need to constantly make changes that encourage consumers to take action or remove the obstacles that keep them from doing so. But every change you make carries a risk. Will redesigning […]
SEO Tips for Shopify Sites: Guide to Getting Your Shop Found Online
Shopify is the one of the most popular ecommerce platforms for online shops today, and for good reason. Its interface is simple to use and helps retailers showcase their inventory online easily. But once your Shopify site is launched, how do potential buyers find you through Google? In this guide, we will go over some […]