Questioning is at the core of Cody’s approach to branding, marketing, and life in general. Asking why and trying to uncover answers has been a driving force in his education and career, leading down a path that has helped a wide range of brands and products in B2B and B2C channels.
Cody earned his bachelor’s degree in Philosophy from Missouri State University and Ph.D. in Philosophy from the University of Arkansas, specializing in philosophy of mind. Though not necessarily the norm for a career in copywriting and creative direction, philosophy and a philosophical approach has proven to be a valuable asset when working in advertising.
“One of my favorite quotes is from David Hume, who said, ‘Reason is and ought only to be the slave of the passions.’ In part, he meant that no matter how rational we try to be, humans are driven by emotions. I try to keep this in mind when it comes to branding and advertising. To make a brand or product truly meaningful, it’s not enough for the audience to think about it; we have to make them feel something.”
After almost two decades spent primarily in food marketing — working with brands such as Bush’s Beans, Frito-Lay, PepsiCo, Nestle, Tyson Foods, Starbucks, and more — Cody moved to LimeLight Marketing in the role of Creative Director.
“We work with so many companies that embody the entrepreneurial spirit, it’s invigorating! Whether it’s because they started the company, or it has their family name on it, or they just approach every day as a chance to prove themselves, our clients aren’t riding on anyone’s coattails. They want to define their own path and want our help to do it.”
Cody is married with two children, enjoys coaching soccer at Carl Rose Soccer Academy, and is always on the lookout for paradigm-shifting ideas and technology. When possible, he also teaches college courses in ethics, political philosophy, and philosophy of religion.