Site traffic doubles after launch of new WooCommerce site
Launch an ecommerce experience for large purchases
Colorado Golf & Turf provides high-quality golf carts, turf equipment, and utility vehicles to families and businesses. With more and more consumers wanting to make larger purchases online, Colorado Golf & Turf wanted to transform their existing site into a premium ecommerce experience. Additionally, they wanted to increase the company’s digital footprint and search visibility among their defined target audience groups.
Monetizing a lifestyle brand through an ecommerce store
The brand goal for the new website was to convey a modern lifestyle brand through product imagery and copy – making visitors envision themselves in a Club Car. Their large product catalog that includes new and used products increased the importance of intuitive navigation and a clear path to purchase. The former site did not rank well in search engines which limited sales growth, so an SEO-oriented infrastructure alongside custom development were additional goals of the project.
Project deliverables
- Competitor research/analysis
- Sitemap
- UX consultation
- Keyword research
- Copywriting
- Website design
- WooCommerce development including a custom checkout process with a “research” feature to make an online purchase with a downpayment
- Ability to customize a vehicle with desired accessories
Thorough UX and content production brings the purchase experience to life
Colorado Golf & Turf hired LimeLight to build a modern ecommerce website that integrates with the Club Car product catalog and ultimately offered an online shopping experience to consumers. Due to the lifestyle niche that Colorado Golf and Turf exudes, LimeLight knew it was imperative to perform extensive research on user behavior and content consumption. The brand offers a product that requires deep research and understanding of the purchase process. Consumers need to be enveloped in the lifestyle while at the same time feel educated and convinced of their purchase decision. Therefore, the website scope included UX strategy, content, design and development.
